July 2014
Action Cameras on Course to Reach 9 Million Units in 2018

Worldwide demand for action cameras reached almost 5 million units in 2013 - which represented annual growth of 47% - and on track to reach 9 million units in 2018, according to the latest research from Futuresource Consulting.

"The USA and UK shared 46% of worldwide demand last year, a drop of 4% share from the previous year, due to stronger growth in other regions", says Arun Gill, Market Analyst at Futuresource Consulting. "The relative importance of outdoor pursuits, propensity to spend on emerging CE categories and the use of social media are some of the main drivers of demand for action cameras."

In 2013, the majority of sales were for consumer applications, such as sports enthusiasts and evidential use, while the remainder was for professional applications, predominantly TV production.

GoPro continues to maintain its position as the dominant market leader, despite a growing number of vendors vying for market share.

"The distribution of action cameras is uniquely lifestyle-centric as opposed to CE-centric, with retailers focused around surfing, skiing, cycling, etc., and generally independent or small chains, as opposed to large chains."

Futuresource expects the worldwide action camera market to continue growing out to 2018, by which point, parts of Europe and Asia Pacific are expected to drive the majority of growth.

This 20 page report provides an assessment of the Worldwide Action Camera market. The report gives forecasts to 2018, profiles the key regions and reviews the latest developments in the competitive landscape, retail distribution and product features. The report is accompanied by a detailed Excel spreadsheet which segments key regions by individual countries.

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Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments.

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Arun Gill
Arun Gill
Market Analyst
Futuresource Consulting

Arun has over 3 years' experience in a research and consultancy environment and is closely involved in researching and analysing the personal consumer electronics market developments worldwide, with a focus on Imaging Devices (Digital Cameras and Camcorders), Tablets and Smartphones.

Much of this work has involved providing recommendations to companies, drawing on Arun's understanding and knowledge within the Imaging and Consumer Electronics industry. He has also been particularly focused on evaluating the impact of mobile convergence on dedicated devices.

Andy Watson

For all press enquiries, please contact Andy Watson:

Associate Director of Marketing
Futuresource Consulting
+44 (0) 1582 500 169
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