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Programme at a glance
(for the full speaker lineup, click here)
Day 1:
Examining the Digital Video Landscape
Reviewing the prospects for the digital distribution of content across online and mobile platforms. How has the business outlook for online and mobile content developed over the past 12 months? Is the ad funded business model starting to impact? Are consumers displaying a continued preference for content ownership over online rental? What content is driving the revenues? Has the worsening economic climate impacted on the future outlook?
Futuresource Market Focus Session
Living With Digital: Consumer Insights into Entertainment Consumption
Hear what European consumers have to say about digital entertainment consumption, with Futuresource Consulting's up-to-the-minute consumer research findings on watching, playing and listening to entertainment content. Drawing on direct feedback from users in the UK, France and Germany as well as the USA, this in-depth study is based on original new research conducted in Maywith a representative sample, including feedback from consumers as young as 12 years old.
Building Online Community-Driven Entertainment
Media companies and Broadcasters in particular have faced arguably the biggest challenge they have ever had with emergence of online content and the empowerment of the consumer to get content on any device, anywhere and anytime. Fragmentation of the audience, traditional revenue model disruption and the increasing cost and complexity of technology have left many broadcasters wondering just how they will ever succeed in this digital world.
The Role of Broadcasters in the Digital World
The new delivery platforms of online and mobile present both opportunities and threats to the traditional broadcasters. How is the industry responding to these challenges and what are they doing to retain consumer eyeballs and develop new revenue streams in the digital age?
Online Delivery to the TV: Breaking New Ground
The broadcast industry has increasingly been making their content available online with fantastic results, in many cases creating additive viewing. However, numerous consumer surveys highlight that most consumers would prefer to watch this content on the main TV in the home.
At the same time, many TV and CE vendors are looking at ways in which to differentiate their products from the competition and add value to their consumer proposition by incorporating IP connectivity and securing content deals.
Futuresource Market Focus Session
Features, Apps & Familiar Brands: Driving the Connected Mobile Consumer
The Mobile Phone Story: Direct-To-Consumer Solutions
The technology is in place to deliver the customer experience and it’s now down to the industry to work in partnership to make the business models work. This session explores the consumer interface and the associated programmes of activities, examining the success stories.
The Mobile Phone Story: Reigniting the Growth in Digital Music Revenues
Online music revenue growth is showing signs of slowing in many leading markets. Can the mobile phone industry breathe new life into digital music revenues through the introduction of new business models?
The Mobile Phone Story: Exploring the Gaming Phenomenon
In recent years the gaming industry has undergone a transformation, drawing an increasing share of its revenues from non hard-core gamers. In the mobile phone space the casual gamer is currently driving substantial revenue growth. How long will this continue and what is it that is encouraging consumers to pay for games content for their mobile phone?
The Mobile Phone Story: Mass Appeal TV and Video Content
To date the consumer appetite for mobile TV and video content has been restricted to short form content. The sensational growth of smartphones, led by the iPhone, has recently made watching long form content significantly more appealing.
What are the realistic prospects for generating revenues from TV shows and movies and what business models will drive these revenues?
The Mobile Phone Story: Panel Session
A number of leading industry players share their views on what can be achieved in entertainment for the mobile phone and review the success factors and business models that will make this happen and review the success factors that can make this happen.
From Disc to Digital: Transitioning the Consumer
More and more video content owners are including BD-Live features on their Blu-ray discs and adding digital copy to both Blu-ray and DVD. The objective for some studios is to add value to physical media and encourage consumers to purchase higher cost SKUs; for others it’s all about transitioning the consumer to digital content and combating illegal downloads.
Day 2:
3D: From Theatre to Home – How Soon the Reality?
The prospect of delivering 3D entertainment to the home is generating substantial interest from a wide range of industry sectors. Content producers, the broadcast industry, TV set makers, video games companies and disc replicators are all set to benefit. The question is, how soon can this become a commercial reality and which industry groups will drive consumer adoption?
A series of presentations and discussions from a range of industry participants will strive to clarify the road ahead for 3D.
Electronic Books - A New Digital Content Delivery Opportunity
E-books are being hailed as the next significant digital revenue opportunity. In this presentation our invited speaker looks at the story so far and the chapters yet to be written for the E-book industry. Is this a long term business and how will the devices and services evolve to stimulate continued revenue growth?
The Connected Home
IP networks are now in about 60% of Broadband homes and evolving into powerful distribution entertainment platforms able to reach out to a wide range of handheld and static products including, increasingly, AV products. The Pay-TV industry is also looking for ways to use digital networks to distribute premium content to devices around the home.
In this session, we look at how developments in home networking are likely to influence digital content delivery, storage and access.
The Changing Role of the Retailer in Digital Content Distribution
Retailers have always played a key role in generating revenues for the music, video and games industries. Although digital distribution allows content owners to deliver direct to consumers the role and brand awareness of the online retailers should never be under estimated.
This panel of European retailers, who offer online content to their customers, will discuss their experiences to date and explore the synergies between traditional and online retail.
Ad Funded Content for Online and Mobile
Historically, half of all revenues generated by the Television Industry come from advertising. In the digital world, advertising potentially has an even more important role to play as a generator of revenues. Over the last 12 months the success of Hulu in the USA and the increasing presence of broadcasters moving their programming onto their own websites has kick started this important sector.
In this panel, content owners, an advertising agency and a service provider discuss the opportunities and pitfalls of offering premium TV, movie, music and games content free to consumers on an ad funded basis. The impact of the downturn in the economy on online and mobile advertising will also be explored. |
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