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A new report is now available from Futuresource Consulting, providing an update on the free and paid-for online video market in the USA, UK, France and Germany. |
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Delivering key industry insight and expert analysis on all segments of the market, using only legitimate sources of online video content, this report benchmarks consumer spend on paid-for online video against packaged video spend and other digital platforms including pay TV VoD.
Also included in this report are market forecasts until 2015, covering paid-for online video, free online video and packaged video.
Here are some of the findings:
- Total online video views will reach a combined total of 770 billion in 2011 across the four key countries
- Over 90% of online videos viewed are short-form
- Advertising-funded online video revenues are expected to grow by around 50% in 2011
- Advertising from short-form content is expected to account for around 60% to 70% of total online video advertising revenues in the short to medium term
- Catch-up TV services are the key driver of free online TV and movie growth in Europe
- Free online TV views are forecast to grow by 36% in 2011 across the four key countries combined
- By 2015, paid-for online revenues across these four countries are forecast to hit $6.8 billion
Report Contents |
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- Introduction
- Online Video - Category Definitions
- Online Video Trends:
- Free Online TV and Movie Overview
- Free Online TV and Movie Growth: UK, France, Germany
- Total Online Video Viewing Still Growing, But Slowing
- Online Video Viewing: Estimated Breakdown by Time
- Online TV Landscape: USA, UK, France, Germany
- Paid-For and Ad-Funded Revenues to Grow, From Low Base
- High Definition and 3D Online Video
- Paid-For Online Video: High Definition vs Standard Definition
- Role of Ultraviolet and Cloud Computing
- The Impact of Mobile Devices and Mobile Video
- iPad Becoming a Key Platform for Service Providers and Broadcasters Via Apps (USA Example)
- Online Video Market Overview, USA:
- USA Online Video Market Overview: Aggregated Services Dominate
- Packaged and Digital Video Outlook: USA
- Paid-For Online Video Status and Outlook: USA
- US Online Video Subscription: Forecast Review and Commentary
- Paid-For Online Video Revenue Development: USA
- Hardware and Infrastructure Snapshot: USA
- Online Video Landscape: USA
- US "Cord-Cutting" Status
- Netflix subscribers exceeded other US Pay TV Operators at End Q2 2011
- Netflix Has Adopted Widespread Hardware Partnering Policy: Key to Streaming Service Success
- Netflix: What Next?
- Online Video Market Overview, UK:
- UK Online Video Market Overview: Free Online Catch-Up TV is Key
- Packaged and Digital Video Outlook: UK
- Paid-For Online Video Status and Outlook: UK
- Paid-For Online Video Revenue Development: UK
- Hardware and Infrastructure Snapshot: UK
- Online Video Market Overview, France:
- France Online Video Market Overview: Platform Competition Driving Uptake
- Packaged and Digital Video Outlook: France
- Paid-For Online Video Status and Outlook: France
- Paid-For Online Video Revenue Development: France
- Hardware and Infrastructure Snapshot: France
- Online Video Market Overview, Germany:
- Germany Online Video Market Overview: Short-Form Dominates, Catch-UP TV Steadily Gaining Ground
- Packaged and Digital Video Outlook: Germany
- Paid-For Online Video Status and Outlook: Germany
- Paid-For Online Video Revenue Development: Germany
- Hardware and Infrastructure Snapshot: Germany
- Key Hardware Trends:
- Connected In-Home Hardware Summary
- Strong Uptake of USA In-Home IP Connected Hardware Sector
- Connected TV Will be the Leading In-Home Connected Hardware in Western Europe
- TV Centric Viewing Key to Online Video Uptake
- BBC iPlayer Viewing on PC Declining at Expense of TV Centric and Handheld Device Viewing
- Appendix:
- Typical Movie Release Window Development: USA
- Research Methodology
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- How is online video consumption evolving and how is this split between paid-for and free?
- How are companies monetizing online video?
- What role will advertising play in monetizing online video?
- Is the future for online video all about rental/VoD or does the sell-through/EST model have a role to play?
- Will subscription services dominate or will consumers buy content on a transactional basis too?
- How important will movies be compared with TV shows and short-form content in the future?
- How much consumer spend will the paid-for online video market generate over the next five years?
- How does paid-for online video spend compare with packaged video and pay TV VoD spend?
- Who is driving the paid-for and free online market?
- How are hardware trends shaping online video consumption?
- Content owners
- Online video services
- B2B online service providers and CDNs
- Hardware manufacturers
- Technology companies
- Investment banks and venture capital companies
- Post production companies/digital services organisations
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| Enquiries |
To find out more or to make a purchase, get in touch with Alison Casey at Futuresource Consulting:
e: alison.casey@futuresource-hq.com
t: +44 (0)1582 500125
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