MEDIA & ENTERTAINMENT ANALYTICS, DATA AND RESEARCH

SERVICE OVERVIEW

Futuresource's 30 year heritage at the heart of media and entertainment research offers an unparalleled platform from which to offer insights, data, forecasts, and competitive landscapes and opinion. Based on a blended methodology of continuous and extensive original research, consumer insight, automated information collection, data analytics and secondary sources we offer clients a robust and credible service on which to make confident strategic decisions for their business. Our expertise spans the entire entertainment eco-system, understanding not just the content but its context in relation to distribution and access, providing clients with a complete picture of the landscape.

Product Categories

Analytics, data and market research for home video, Pay-tv, music, games, broadcast for use at home or on the move
Providing insights into SVod, EST, Blu-rays, IPTV, EST, OTT and Satellite

Services

Our dedicated analyst team incorporates specialists across pay-TV, video, games, music and their related eco-systems. Working with an extensive database of industry contacts, proprietary datasets and consumer insights and leveraging Futuresource's consumer electronics and broadcast technology market knowledge and forecasting, we deliver a range of services from weekly transaction tracking to strategic analysis and 5-year forecasts.

  • Strategic Market Outlook - Country-level data, forecasts and insights offering a comprehensive outlook on each of the key verticals. Regularly updated databases are accompanied by management reports providing data interpretation, competitive insights and industry feedback. Separate services cover Video, TV, Games and Music.

  • Consumer Research Services - Twice yearly online consumer research panels across 11 countries, dedicated to the ongoing measurement of consumers' transitioning habits and behaviour relating to entertainment consumption and device interaction. Futuresource's offers both nationally representative and kids-only research services.

    • Living with Digital (Nationally Representative).

    • Kids Tech (Ages 3-16)

  • Product and Price Track - Monthly/Weekly tracking for digital video products across transactions, pricing and value powered by direct industry feeds and proprietary datasets, delivered through a customisable best-in-class data analytics online portal.

  • New Tech Track - Quarterly monitoring of key growth areas within entertainment services currently including Virtual Reality, 4K/UHD and Blu-ray.

  • Custom Research and Consulting projects supporting your business decisions.


Methodologies

Extensive telephone research and expert interviews, combined with innovative data collection methods and consumer surveys provide a solid platform for delivering insight and forecasts in fast-changing entertainment content markets.

  • Sell-in and sell-out sales data from many leading vendors, distributors and retailers.

  • Expert interviewing involving more than 5,000 interviews conducted annually with leading industry stakeholders within each product and country we track – to produce a local and global industry consensus on industry performance and outlook.

  • Industry leading 'Web scraping' tools – capturing model and price information from most major retailer websites worldwide.
  • Consumer survey data – from the Living with Digital research programme, updated every 6 months, and ad hoc studies

Why Futuresource?

  • Ongoing, direct access to industry experts, Helpline Service providing open-ended access for ad hoc questions.

  • Regularly refreshed datasets, built from ongoing primary research, available via online / Excel download.

  • Market reports that deliver insight, opinion and data interpretation in a concise way.

  • Monthly 'Perspective' report, a focused deliverable on a current and relevant trend.

  • On-site visits from the analysts. Option to support with workshops, strategy planning, market insight days.

  • Industry Metrics database incorporating econometric (GDP, Inflation, unemployment) and techmetric forecasts (TV households, broadband households, mobile subscribers).


Contact Us

For more information about how Futuresource Consulting's suite of Entertainment Content services can benefit your business, contact:

Carl Hibbert, Associate Director, Media & Entertainment

Carl Hibbert

Associate Director - Media & Entertainment

+44 (0) 1582 500 110

e: carl.hibbert@futuresource-hq.com

HOME VIDEO MARKET INSIGHTS, ANALYSIS AND FORECASTS

Home entertainment consumption trends are changing, revenues from packaged video continue to see erosion in favour of new platforms and services. Established competition is being threatened by new entrants and business model experimentation is creating greater consumer choice but more industry complexity. Consumer consumption is also seeing a radical shift; the explosive rise in tablet and smartphone penetration is providing more ways for consumers to access content and more opportunities for vendors to monetise the consumer. The fragmented nature of this new digital era means access to reliable insights and metrics is essential for effective strategic planning.


SERVICES AVAILABLE

Futuresource offers a wide range of services to the home video entertainment industry, these include:

  • Video Insights

  • Consumer Research - Living with Digital

  • Consumer Research - Kids Tech



Strategic Market Outlook - Video Insights

Annual subscription service providing:

  • Coverage of 23 countries, spanning both established and growing regions

  • Detailed country-level market reports providing commentary & interpretation

  • Comprehensive database including historical & forecast data. Delivered through interactive online portal

  • Ongoing access to analyst team for ad hoc enquiries and on-site debriefs

  • Web / onsite debrief session with a Futuresource Analyst

Format Coverage
  • Packaged Video: DVD, Blu-ray

  • Online Video: EST, iVoD, SVoD

  • Pay-TV: Subscription, VoD

  • Box Office

Geographical Coverage
  • Western Europe: Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK

  • Central & Eastern Europe: Poland, Russia, Turkey

  • North America Canada, USA

  • Latin America Brazil, Mexico

  • Asia Pacific Australia, China, India, Japan

  • Africa South Africa


Consumer Research: Living with Digital

Twice yearly consumer research programme, sample of 1-500 - 2,000 nationally representative respondents in each of the 11 countries. Comprising over 100 questions relating to consumers' consumption of entertainment media and hardware usage.

  • 12 waves of previous research findings allowing trend tracking and ongoing theme monitoring

  • Each wave of research includes detailed management reports identifying and commentating on key themes and trends

  • Comprehensive database of raw data with cross tabs allowing for custom analysis

  • Ongoing access to analyst team for ad hoc enquiries and on-site debriefs

Key Themes:
  • TV Viewing: (pay/free, services used, time spent, premium content viewing)

  • Video Consumption: (rental/purchase trends, device usage, services used, frequency, spend)

  • Internet Access & Usage: (type/speed/devices)

  • Hardware Ownership: (by product & brand)

Geographical Coverage
  • Australia, Canada, France, Germany, Italy, Spain, UK, USA, South Korea, China and Japan


Consumer Research: Kids Tech

Twice yearly consumer research programme tracking the shifting trends in entertainment consumption and device usage specifically of kids ages 3 through 16, across 7 countries.

  • Over 100 questions allowing for detailed profiling and cross-break analysis

  • Each wave of research is accompanied by individual country-specific insight reports

  • Comprehensive database of raw data with cross tabs allowing for custom analysis

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Key Themes:
  • Profile of time spent

  • Parent attitudes to education, entertainment

  • TV Viewing: (pay/free, services used, time spent, premium content viewing)

  • Video Consumption: (rental/purchase trends, device usage, services used, frequency, spend)

  • Internet Access & Usage: (type/speed/devices)

  • Hardware Ownership and Usage: (by product & brand)

Geographical Coverage
  • Australia, Canada, France, Germany, Italy, Spain, UK, USA, South Korea, China and Japan

GAMING MARKET INSIGHTS, ANALYSIS AND FORECASTS

Futuresource has a long heritage tracking the global gaming market, reporting on the continuing evolution of PC and console gaming; through to the disruptive rise of mobile and tablet gaming. Futuresource's regular review of the games sector provides market quantification and forecasts, accompanied by comprehensive analyst commentary, competitive insight and technology trends.


SERVICE AVAILABLE

Strategic Market Outlook - Games

Detailed insight and forecasts relating to all aspects of gaming across PC, console and mobile. Coverage includes quantification of both hardware and software in both volume and value terms. Key themes covered include:

  • Long-term relevance and success of the traditional console

  • The shifting landscape and performance of PC gaming

  • The evolving business models within mobile gaming

  • The development of future growth areas - VR and Esports

Format Coverage:
  • Console hardware by vendor & generation - sales/installed base

  • Consoles software by vendor & generation - sales & retail value

  • Non-dedicated hardware (inc. smartphone & tablet) - sales/installed base

  • Digital software by platform (console/PC/mobile)

  • 5-year forecasts included for all data points

Additional Detail & Insight:
  • Analysis and evaluation of new growth opportunities including VR and Esports

  • Key vendor performance evaluation

Geographical Coverage
  • Global report with regional segmentation:

  • USA, Japan and Western Europe (inc. key country breakouts)

Service Delivery
  • Comprehensive annual management report

  • Data available through both Excel download and online portal

  • Enterprise-wide license

  • Ongoing access to analysts for ad-hoc enquiries and support

  • Annual on-site debrief

MUSIC MARKET INSIGHTS, ANALYSIS AND FORECASTS

Futuresource has tracked the global music market for over 25 years; working closely with major and independent labels as they have witnessed the revolutionary transition away from packaged media to digital services. Innovation in online platforms has sparked a music renaissance enhanced by a new generation of audio hardware in the home and on the move.


SERVICE AVAILABLE

Strategic Market Outlook - Music

Annual report providing insight relating to the major developments in the global music market, incorporating a comprehensive review of volumes, revenues and regional variations, including 5-year forecasts.

  • Extensive data and insights across digital and physical media (including Hi-Res Audio), split by key geographical regions.

  • Snapshot of the global competitive landscape, including profiles of the major streaming services, including Spotify, Deezer, Apple Music and Amazon Prime Music

  • Comprehensive database including historical and forecast data. Delivered through our interactive online portal

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Format Coverage:
  • CD (Album/Single): Annual Sales & Revenue

  • Digital Downloads: Annual Demand & Revenue

  • Subscription Streaming Services: Subscribers & Revenue

  • Audio Hardware: Ownership

Geographical Coverage
  • North America

  • Western Europe (inc. key country breakdown)

  • Japan

Service Delivery
  • Comprehensive annual management report

  • Access to online data portal

  • Enterprise-wide license

  • Ongoing access to analysts for ad-hoc enquiries and support

  • Annual on-site debrief


AUDIO HARDWARE

Global Audio Hardware Market Report:

Key metrics and commentary relating to the in-home audio market. Providing quantification and value of products, including installed base and sales. For more information, please click here>>

Global Headphones Market Report:

Market quantification of this rapidly growing market segment. Reporting at country level on sales, installed base, market value and individual brand performance. For more information, please click here>>

PAY-TV MARKET INSIGHTS, ANALYSIS AND FORECASTS

Futuresource's 25 year heritage at the heart of media and entertainment research gives us an unparalleled viewpoint from which to provide a consolidated service offering complete coverage and knowledge of the pay-tv eco-system. Our understanding goes beyond the industry metrics, with analysts able to draw on Futuresource's understanding of the wider issues across broadcast distribution, set-top-box technology and related consumer insights.

As broadcasters transition to online, and online services move to the TV screen, the historical silos of video and television have eroded with content now available to consumers on any device, at anytime, anywhere - making access to reliable insights and metrics essential for effective market and product analysis and planning.


SERVICES AVAILABLE

Strategic Market Outlook - Pay-TV

Annual subscription service providing comprehensive data, forecasts and analyst insights relating to the pay-tv market sector. Reporting incorporates macro trend analysis through to individual operator commentary and assessment.

  • Coverage of 50+ countries, spanning both established and emerging regions

  • Regional market reports providing commentary, benchmarking, insight and data relating to key industry themes

  • Comprehensive database including historical & forecast data. Delivered through our interactive online portal

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Data Coverage:
  • By Platform: Satellite, Cable, Terrestrial, IP

  • By Operator: KPIs of leading operators in each country

  • Metrics Reporting and 5-Year Forecasts: Subscribers, Revenues (subscription & on-demand), ARPU

Service Delivery
  • 6 annually refreshed management reports (covering Western Europe, North America, Middle East & Africa, Latin America, Asia Pacific and Central & Eastern Europe)

  • Monthly strategic bulletins 'The Futuresource Perspective'

  • Online access to regularly refreshed data portal

  • Enterprise-wide license

  • Ongoing access to analysts for ad-hoc enquiries and support

  • Annual on-site debrief


Consumer Research: Living with Digital

Twice yearly consumer research programme, sample of 1,500 - 2,000 nationally representative respondents in each of the 11 countries. Comprising over 100 questions relating to consumers' consumption of entertainment media and hardware usage.

  • 12 waves of previous research findings allowing trend tracking and ongoing theme monitoring

  • Each wave of research includes detailed management reports identifying and commentating on key themes and trends

  • Comprehensive database of raw data with cross tabs allowing for custom analysis

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Key Themes
  • TV Viewing: Pay/Free, services used, time spent, premium content viewing

  • Video Consumption: rental/purchase trends, device usage, services used, frequency, spend

  • Internet Access & Usage: type, speed, devices

  • Hardware Ownership: by product & brand

Geographical Coverage
  • Australia, Canada, France, Germany, Italy, Spain, UK, USA, South Korea, China and Japan


Consumer Research: Kids Tech

Twice yearly consumer research programme tracking the shifting trends in entertainment consumption and device usage specifically of kids ages 3 through 16, across 7 countries.

  • Over 100 questions allowing for detailed profiling and cross-break analysis.

  • Each wave of research is accompanied by individual country-specific insight reports

  • Comprehensive database of raw data with cross-tabs allowing for custom analysis

  • Ongoing access to analyst team for ad-hoc enquiries and on-site debriefs

Key Themes
  • TV and Video Viewing Habits: Multi-tasking, use of social media, average length of content, favoured device, frequency and time spent watching, services, platforms used.

  • Mobile Usage and Activities: Apps - money spent, frequency of download, type of apps downloaded

  • Mobile Hardware Ownership: by product and brand

Geographical Coverage
  • USA, Brazil, Mexico, UK, France, Germany and China

VIRTUAL / AUGMENTED / MIXED REALITY

Futuresource is applying its existing expertise across gaming, video, content creation, education and enterprise display tech to provide comprehensive global insight, forecasts and market evaluation for this rapidly evolving industry. The annual service comprises of twice yearly market reports in addition to regualr bulletins containing analyst insights and perspectives relating to recent product, market industry trade show and competitive news.


MARKET REPORT CONTENT OVERVIEW

Twice yearly review of hardware data and forecasts with key geographic breakouts. In addition to detailed overview of the competitive landscape and technology evaluation. Product covered:

  • Headsets (tethered [PC & Console], all in one, mobile)

  • 360 Cameras (professional & consumer)

  • Interfaces

  • Compatible hardware (smartphone, PC, console)

  • In addition, update on audio in VR experience - review of technologies/solutions being adopted and key proponents behind them.

Review of trends and development for consumer content production, distribution and uptake.

  • Business model evaluation (free, advertising, transactional, subscription) and associated market data/forecasts.

  • Segmentation of video segment by key genre (sports, music, live events etc.)

  • Segmentation of gaming segment by platform (mobile, PC, console)

  • Review of current/expected production and distribution initiatives across content owners/publishers, VR start-ups, traditional platforms (broadcast/pay-tv) and online service providers - expected entrants.

  • Rights issues in the VR world

  • Competitive landscape and sizing of social media platforms

  • Evalution of competitive ecosystems across main platforms

  • Market sizing included for the following categories: VR Games (Hardware &Software Platform), VR Video Content (inc. 360 video - By Business Model) and all data sets include forecasts through 2021 with segmentation by key geography

  • Review of business applications for VR content

  • Review of retail, e-commerce, training, telepresence, instructional and educational opportunities for VR content including interesting case studies of innovative applications.

  • Review of the leading players in both the content and service provision space

  • Evaluation of augmented/mixed reality within enterprise

  • Assessing the addressable market (TAM) for such applications




Forthcoming Bulletins:

Mobile AR & MR Market Update

  • Review of B2B use cases - monetisation, longevity, opportunities by vertical - with focus on retail

  • Consumers application and uptake. Business model evaluation

  • Content industry strategy, roadmap and competitve landscape

  • Technology audit - handset & glasses - pricing/specification/distribution/partnerships

  • Market evaluation

Post show reviews for MWC & IFA

HMD distribution review

  • Channel share by outlett type (e.g. CE specialist/mobile operator/pure e-tail)

  • Mobile operator strategy assessment by key region/operator

  • Retailer feedback: experience to date, feature SKU strategy/promotional activity/best in class vendors & examples, customer experiences - across major geographies

All reports supported by ongoing access to analysts for ad-hoc support and twice yearly debriefing sessions.


UHD 4K

Futuresource extends its comphrehensive insights and tracking of the home video entertainment sector with a dedicated quarterly UHD 4K tracking service. Comprising end-to-end tracking, from the progression of technology and standards, to content availablity through to the level of consume adoption.

A quarterly round-up pf technology and content news is combined with independent analyst commentary, market data (including five year forecasts) and accompanying competitive and technological insights across hardware and software. Key questions answered include:

  • UHD 4K Blu-ray Software

  • UHD 4K Online Transactions (volume/value)

  • UHD 4K Online Subscription (accessible base/revenue)

  • Broadcast UHD 4K Coverage and STB Install Base

  • UHD 4K TV Shipments, Installed Base and Household Saturation

  • UHD 4K Blu-ray Player Shipments, Install Base and Household Saturation

  • 5 Year forecasts included for all data points wit segmentation by key geography

  • All data supported by qualitative analyst insight

GET IN TOUCH

We would like to demonstrate our expertise to you.

For more information about how Futuresource Consulting's suite of entertainment content services can benefit your business, contact:

Carl Hibbert

Associate Director - Entertainment Content & Delivery

Futuresource Consulting

+44 (0) 1582 500 110

carl.hibbert@futuresource-hq.com