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Intechangeable Lens Cameras on Course to Reach 70% of the Overall Digital Camera Market
Intechangeable Lens Camera Market Analysis and Commentary
23 Sep 2015 - The overall worldwide digital camera market reached 49.3 million units in 2014. Interchangeable Lens (IL) cameras grew as a share of the overall camera market in 2014, accounting for almost one third of volumes and more significantly, 62% of value. IL cameras are set to continue rising as a share of the total and reach 70% value share over the next few years.
Within the IL camera segment, Compact System Cameras (CSC) grew 2% to reach almost 4 million units in 2014. This segment is on course for a slight dip in volumes this year, but moving forwards it is expected to remain relatively stable and represent a growing share of IL camera volumes, reaching 40% by 2019. This will be fuelled by a number of factors, including wider product availability, greater support from retailers, and greater acceptance among premium users, including previous DSLR users.
"The huge convenience and portability associated with mobile photography along with improvements to image capture features, wider availability of 4G mobile connectivity and photography-based apps is contributing to the digital camera population reducing in size and concentrating around hobbyists," says Arun Gill, Market Analyst at Futuresource Consulting. "This shift towards high end cameras resulted in average camera prices rising 10% to $257 in 2014 and prices are set to continue to rise throughout the forecast period."
WiFi connectivity was only present in approximately 40% of all digital cameras shipped in 2014 and despite the relatively low WiFi component cost and prevalent consumer desire for seamless transferring of content between CE devices and the cloud, this feature has been unable to help reverse the negative trend in the camera market.
Within the Fixed Lens camera segment, consumers pursued cameras with the largest zooms and this contributed to the '30x and above' zoom witnessing absolute volume growth in Europe last year. Futuresource expects the Fixed Lens camera segment to consolidate around super-zoom bridge and compact form factors, while 10x zoom will be dominated by premium (large sensor compact) and waterproof/shockproof cameras.
"Futuresource expects the opportunity for new and replacement uptake in the less developed regions (particularly Middle East & Africa, Latin America and Eastern Europe) to remain limited due to the rapid uptake of mobile devices (which have become the primary image capture device). For this reason, the regional volume share splits are set to remain relatively stable through to 2019," says Gill.
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Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. www.futuresource-consulting.com
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