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$5 App to Bring Projection Mapping to the Masses
As flat panel technologies become increasingly prevalent in corporate and education environments, projection's unique ability to produce more than a mere 2D image is beginning to be exploited. Projection mapping demonstrates how the technology can evolve to extort new opportunities and negate the threat that FPD presents.
Large-scale projection mapping is not new but only in the last two years has it become a hot trend following innovations by leading integrators such as ProjectionArtworks; Dataton and The Projection Studio. Widespread marketing of the latest mapped spectacle, whether it is in stadiums, arenas or on the world's most iconic architecture, has helped to catapult projection-mapping into an attraction the public can recognise, and now demands.
Small-scale mapping has also recently gained traction, again thanks largely to software developments such as the scalable, cloud-based solution, DisplayMapper. Such solutions, as well as developments in solid-state technology have finally enabled digital signage to become a viable opportunity for projection. We are now seeing it finally enter retail verticals in the form of striking on-shelf product promotions in leading chained stores. Research conducted by Futuresource Consulting has found that the global Total Addressable Market (TAM) for projection in retail alone is 3.7 million units.
Whilst the industry has seen innovations in large-scale and commercial small-scale mapping, there has so far been a glaring void – mapping for the mainstream.
Optoma has recently released Projection Mapper – a $4.99 app that can be used with any brand/type of projector. The app represents the first launch of dedicated software for digital signage by a projector brand, which is significant in itself.
Affordable and easy to use, Projection Mapper has the potential to bring mapping to the masses across a range of verticals: prosumer DJs, small businesses and in the home for parties/holiday decorations. The current global installed base for home projectors is 3.8 million – which represents a substantial untapped opportunity before the corporate market is even considered.
Projection Mapper has the potential to expand the general public's understanding as to what is possible with a projector and that achieving those possibilities is easy – and crucially, affordable. Not only does this have the potential to enhance how projection technology is perceived, which will in itself help overall projector sales, but it also unlocks an entirely new application for the industry at a time when traditional applications are becoming increasingly threatened.
Futuresource expects that Optoma will be the first of several projector brands to launch such a solution; in conjunction with dedicated hardware solutions such as Panasonic's Space Player, in order for the market to fully realize the opportunity that signage represents.
Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.