The Worldwide Flash Memory Media market witnessed a small declining 2015 as many key merging markets had a weak economy. USB drives has reached the mature stage, but sales of the new OTG drives are helping moving forward, while MicroSD cards continue to grow fuelled by mobile device adoption, growing demands on memory consumption driven by mobile content, mobile photography and B2B applications. SD cards on the other hand is in steep decline, moving away form being a consumer product to a more professional only product. This report focuses on market developments within the Americas region.