This global hearables market report provides an updated outlook for developments in the hearable devices market. It also quantifies the hearables market size, as well as the global hearing aid market size. The report explores the landscape for consumer hearables, hearing aids and PSAPs, drawing together research from across Futuresource Consulting’s report range and diving deeper into the future potential of these devices.
The report also covers the impact that the FDA's new regulation will have on the OTC hearing aid market.
The report acts as a strategic framework for any enterprise launching hearable tech or operating within the hearables and hearing aid markets, and any adjacent sectors.
Hearables continue to capture the attention of consumers, with 37% global growth in 2021, ending the year on close to 300 million shipments. As the markets for hearables and hearing health products converge, hearing aids are also on the rise. After a difficult 2020, with COVID-19 restrictions deterring visits to audiologists, the market rebounded, posting 17% year-on-year growth, to achieve 22.5 million shipments in 2021.
In the USA, new FDA regulations are introducing a new class of devices that can be purchased over the counter, rather than through certified medical channels. This will result in new releases in the medical grade OTC segment by the second half of 2022. Meanwhile, the World Health Organisation estimates one in five people have some form of hearing loss, which is expected to increase to one in four by 2050.
The hearing aid market is far from saturated, with only 7% of those with hearing impediments owning a hearing aid. Combine this with the growing popularity of hearables, and there will be a widening section of the population beginning to adopt hearing assistive devices in the longer term.
Smartphone brands continue to dominate the hearables market, with Apple leading the pack, and Xiaomi and Samsung occupying second and third positions. Futuresource expects smartphone vendor dominance to continue, with many offering industry-leading features and positioning themselves as an extension of the mobile experience.
| 47-page comprehensive PDF report
| Executive summary
| Market overview
| Advancements in Bluetooth
| Virtual assistant development
| Sensor technologies
| Hearables brand share and landscape
| Gaming hearables
| Office hearables
| Hearable key feature development
| Hearing health and the OTC regulatory environment
| Hearing correction brand landscape
| Hearing aid manufacturers market share
| Hearing aids and PSAPs form factors and features
| Market sizing, by quantifying and tracking worldwide sales of hearables and hearing aids.
| Market forecasting, with five-year sales forecasts.
| Product, technology and competitive reviews, interpreting key market developments and trends.
Futuresource has been tracking, researching and consulting on the CE landscape for the more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in hearables and hearing aids will benefit from this report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| CE market strategists, marketing and sales professionals
Latest Consumer Electronics Reports
Futuresource Infotainment in the Connected Car Market
This report explores significant developments in the connected car market, including advances in cockpit hardware, software and infotainment. It also quantifies the market for vehicle sales, connected cars, voice assistant integration and telematic services.
Futuresource Audio Tech Lifestyles Consumer Survey
Futuresource Consulting's Audio Tech Lifestyles consumer research provides in-depth insights and analysis on consumer behaviours with audio products across the US, UK, Germany, Japan and China.