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Futuresource Video Insights: Denmark

Danish consumers have quickly adopted digital delivery of content, particularly SVoD, and this continues to drive the home video market. The strength of SVoD means that in terms of consumer spend it now exceeds both packaged and Box Office spend. Within SVoD Netflix is the market leader, accounting for circa half of all subscriptions but faces strong competition from local and international players which all thrive thanks to differentiated services. Outside of SVoD other digital sectors, particularly EST have gained momentum with iTunes now tailoring marketing to this market rather than adopting global policies.

This report reviews the overall video entertainment market in Denmark, assessing the impactors and drivers as the sector transitions to digital. Key areas of coverage include:
Packaged home video: DVD & Blu-ray (sell-through and rental)
Pay-TV VoD: True VoD & NVoD (Near Video on Demand)
Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video
Subscription Pay-

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.