Futuresource Low-End Video Production Switcher

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Professional Broadcast

Date Published: 07 Jul 2023

This video production market report explores the growth opportunities for low-end video production switchers. Triggered by the proliferation of live streaming and virtual events during the rise of the coronavirus pandemic, opportunities for the best video production switchers in the <$10,000 price segment continue to grow.

This report covers the regional development and technology trends for accessibly priced, entry-level video production switchers and vision mixers. It is based on Futuresource Consulting’s video production market research and direct feedback from vendors and component suppliers.

Providing quantification of global market value and sales volumes of switcher units and inputs, this report acts as a strategic framework for any enterprise exploring opportunities in the low-end video production switcher market.

A programme of dedicated research among vendors has been undertaken for the purpose of obtaining both quantitative and qualitative feedback on the current and future market potential for video production switchers.

Following this, Futuresource’s Broadcast & Professional Video Equipment team has undertaken a period of analysis and forecasting, building the market picture from the bottom up. This has then been supplemented by additional input from key vendors and component suppliers.

The <$10,000 production switcher market accounted for a total value of $157.5m globally in FY2022, a 2% increase from the previous year. The increase in market value is a result of a shift in product mix, with a greater proportion of $3,000 - $9,999 production switchers being sold into the market. This is predominantly due to the recovery of the rental and staging and outside broadcast verticals after the COVID-19 pandemic.

Overall, there is a slowdown in production switcher purchases after a period of panic buying during the COVID-19 pandemic. The market volume has decreased in unit terms by 14% and the market volume in terms of inputs has decreased by 20% in FY22 compared to FY21.

| Comprehensive PDF report

| Executive summary

| Methodology

| Switcher market growth drivers

| Switcher market segmentation

| SWOT analysis

| Main competitors overview

| Current novel features

| Global market overview

| Pricing analysis

| Competitive outlook

| Technology trends

| Vertical analysis

| Key verticals by region

| Market size and forecast for North America

| Market size and forecast for Latin America

| Market size and forecast for Europe

| Market size and forecast for MEA

| Market size and forecast for APAC

| Regional competitive outlook

| Market sizing and quantification of the global market for switcher units and inputs

| Value and sales volumes

| Market forecasting, with five-year sales forecasts by region, by value and by volume of inputs

| Technology and competitive review, identifying and analysing key market developments and trends.

Futuresource has been tracking, researching and consulting on broadcast equipment and related markets for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in broadcast and video production will benefit from this report, particularly:

| Manufacturers and their suppliers

| Image capture intermediaries

| Broadcast supply chain

| Market strategists, marketing and sales professionals

| Technology investors