Author: Tom Bartlett
Date Published:
Current Market Trends
Headphones remain a firm consumer favourite, with the survey results showing that true wireless (TWS) headphones were the most purchased form factor, followed by wired in-ear headphones.
The main reasons for purchasing headphones were cited as the desire for a new form factor, the need to replace or upgrade their existing pair, and also to access new features. Audio quality remains a key purchase driver, with consumers across all markets naming it as the most important feature when considering new headphones. Durability came in second.
Almost a third say that sustainability is also the most important factor when choosing headphones. However, there were significant country variations, with the largest proportion of consumers in the USA, followed by China, considering it the most important element in their purchase decision.
This headphone market trends report is based on primary research carried out as part of Futuresource Consulting’s extensive consumer research program. This wave of the research, carried out in April and May 2022 across China, France, Germany, UK and USA, focuses on providing insight into the retail journey of consumers buying headphones.
A sample of 7,775 respondents were targeted, all who had to have purchased headphones between April 2021 and May 2022 to qualify for the survey, with some respondents purchasing more than one type.
| Comprehensive PDF report
| Executive summary
| Headphones target market
| US headphone market
| China headphone market
| France headphone market
| Germany headphone market
| UK headphone market
| Headphone market segmentation
| Product ownership
| Sleep headphones
| Active noise cancelling headphones
| Kids’ headphones
| Purchase journey
| Brand uptake and perceptions
| Retailers
| Consumer attitudes and behaviours surrounding headphone purchase decisions, based on international research carried out in April and May 2022
| Inputs from consumers in China, France, Germany, UK and USA
| Reasons behind product ownership
Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the headphones space and related sectors will benefit from this consumer research report, particularly:
| Manufacturers and their suppliers
| Intermediaries and supply chain
| Retailers
| CE market strategists, marketing and sales professionals
| Investors
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