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Futuresource Video Insights: Sweden

The Swedish video market is expected to be one of the first worldwide where consumers will spend more annually on SVoD than on Pay-TV, although Pay-TV saturation is anticipated to continue to exceed that of SVoD household saturation throughout the forecast period. Within transactional home video, green shoots are emerging with 2021 expected to bottom out, with year on year growth expected throughout the remainder of the forecast period.

This report reviews the overall video entertainment market in Sweden and assesses the impactors and drivers as the sector continues its digital evolution. Key areas covered include:

  • Subscription video on demand (SVoD) 
  • Transactional video 
  • Electronic sell-through (movie and TV), iVoD (movie) and Pay-TV VoD (CVoD)
  • DVD & Blu-ray (sell-through and rental)
  • Subscription Pay-TV
  • Box office

Detailed market data is provided from 2017 with forecasts to 2024 in the corresponding excel spread sheets. 
Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.