Author: Anastasia Budash Rachel Mitchell
Date Published:
This Futuresource Sweden Video Insights report reviews the video entertainment market landscape in Sweden, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.
This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.
The Swedish video market has been slowly recovering after the pandemic, in 2022 exceeding the revenue of 2019 by 13%. Pay-TV remains the main pillar, generating half of the revenue and facilitating SVoD growth through bundling and aggregation. SVoD is and will continue to be the main driver of the video market growth through increased uptake fuelled by the new service launches in 2020-2022 and expanding consumer spend due to the price increases.
Box office has seen a slate-driven increase in 2022 but is not expected to return to pre-pandemic levels. Theatrical and transactional segments together will continue to generate only 10% of all the video revenue, driven by high-profile titles, while most new releases will be consumed on SVoD platforms.
| Comprehensive PDF report
| Executive summary
| Expert assessment of the video industry landscape
| Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
| Pay-TV VoD and CVoD
| Physical home video, covering DVD and Blu-ray sell-through and rental
| Subscription Pay-TV covering monthly cable and satellite TV subscription fees
| Box office
| Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
| Accompanying Excel spreadsheets are provided
| Current performance, sizing and trends within the Swedish home video market
| CE hardware overview
| Video market forecasting, out to 2027
| The competitive environment for premium streaming video
| AVoD market size
| AVoD market share
| BVoD marketing
| Home video market share
| SVoD market growth
| SVoD market share
| Pay-TV outlook
| Trends in transactional video
Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.
Any business operating within this space and its related sectors will benefit from this report, particularly:
| Content providers, broadcasters and their suppliers
| Intermediaries and supply chain companies
| Hardware, infrastructure and service providers
| Content and CE market strategists, marketing and sales professionals
| Companies with interests in adjacent entertainment sectors
| Investors
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