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Futuresource Video Insights: India

The Indian video landscape is experiencing rapid change, driven by the emergence of a strong mobile video culture through low cost data plans. This has encouraged new OTT players to enter the market, both local and international, in-turn investing heavily in local content. This new era has in-turn provided significant alternatives to cinema and Pay-TV for consumer’s premium video viewing.

This report reviews the overall video entertainment market in India and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:

  • Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video (SVoD)
  • Pay-TV VoD: True VoD
  • Physical home video: DVD & Blu-ray (sell-through and rental)
  • Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
  • Box office

Detailed market data is provided from 2015 with forecasts to 2023 in the corresponding excel spread sheets.

Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.