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Futuresource Perspective on Amazon

28 July 2017

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The growth of the Amazon e-commerce juggernaut has been staggering in recent years, with total sales increasing by over 50% in the two years between 2014 and 2016, from $89 billion to $136 billion. However, it has been its transformation since 2014, from being largely an e-commerce brand to a cutting edge, innovative, consumer technology and media brand, that is perhaps as impressive as its financial performance.

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