18 October 2017

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India’s video entertainment market continues to experience double digit rates of annual growth, fuelled by a buoyant Pay-TV sector and box office, both driven by a strong local content industry. In addition, the home video market is steadily making the transition to paid for online video services, with the arrival of Netflix and Amazon Prime Video signalling the emergence of SVoD, as improvements in fixed line and mobile internet connectivity enable this evolution.

This report reviews the overall video entertainment market in India and assesses the impactors and drivers as the sector transitions to digital. Key areas: of coverage include:
Online Video: Electronic sell-through (movie and TV), iVoD (movie) and subscription online video
Pay-TV VoD: True VoD & NVoD (Near Video on Demand)
Packaged home video: DVD & Blu-ray (sell-through and rental)
Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
Box office

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