22 December 2014

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Just three years ago, streaming music seemed a non-starter in most countries: no viable business model, competing with conventional radio for ad dollars and with few paying subscribers.

Today, leading streaming music brands are becoming household names, evolving workable subscription and advertising business models and re-shaping the audio hardware market through mobile apps and connected devices.

In this report we focus on the emergence of Spotify as the leading worldwide Internet subscription service.

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