Current Market Trends
A high proportion of institutions in both North America and Western Europe reported purchasing new technology as a way of overcoming some of the difficulties presented to them by COVID-19. Non-interactive TV, flat panels and interactive whiteboards were prominent in North America, with interactive whiteboards favoured in Western Europe. Smaller items such as microphones and webcams also featured strongly in both regions.
Desktops continued to hold a prominent position across universities, accounting for approximately two out of every five computing devices. Yet Chromebooks and tablets moved up the ranks, stealing share from laptops and MacBooks, due to portability and lower costs.
Futuresource expects some device growth across North American and Western European higher education institutions during the next three years. Growth will be stronger across North America, particularly in smaller institutions.
When it comes to AV, interactive flat panels had the highest coverage in lecture theatres. In classrooms and seminar rooms, where communication needs are different, standalone projectors had the highest coverage. However, at 30% coverage in North American and 28% in Western Europe, purchase decision makers still have plans to increase their holding.
Student Information Systems were commonplace across higher education institutions, and were integral to universities and how they operate. The research also showed a shift to Learning Management Systems, with nine in ten Western European universities having an LMS in place, and just under eight in ten in North America.
Looking to the LMS brands, PowerSchool achieved the highest penetration in North America, followed by Google Classroom. However, these brands are eclipsed by Canvas and Blackboard in Western Europe, with other players a substantial distance behind the market leaders.
Although prevalent across both regions, Western Europe led the way for Esports clubs, which were found in nearly half of institutions. Planned investment was also high, with more than half of institutions in both regions considering investing in gamer server management, indicative of the growing importance this area is for higher education institutions.
This higher education market report provides universe sizing data and analysis of computing devices and other technologies within the higher education sector. It sets out estimated market sizes across a range of product categories, based on information collected from a sample of universities, which has been scaled up to provide the total addressable market (TAM) of students.
The report is based on Futuresource Consulting’s education technology market research and forecasting, along with direct institutional interviews with IT and AV purchase decision makers in higher education. Territories included in the study are the USA, Canada, France, Germany, Italy, Netherlands, Spain, Sweden and the UK. The research examines topics which include computing solutions, brand shares, AV devices, student information systems, learning managements systems, Esports, cloud services, the smart campus, and more.
| Comprehensive PDF report
| Executive summary
| Market scaling methodology
| Glossary of terms
| Sample and student numbers
| Teaching spaces
| The impact of COVID-19
| Computing solutions
| Computing brand share
| AV devices
| Student information systems
| Learning management systems
| Cloud services
| Smart campus
| Budgets and influences
| Estimated market sizes across a range of product categories
| Based on information collected from a sample of universities, which has been scaled up against a total addressable market (TAM) of students
| Universities have been split into three categories:
| Small - with an enrolment of 8,000 students or fewer
| Medium - with an enrolment of 8,001-to 16,000 students
| Large - with an enrolment of over 16,000 students
Futuresource has been tracking, researching and consulting on the global education technology market for more than 20 years. However, since 2020, the pandemic has placed a spotlight on EdTech and the role it has played in keeping children educated, and Futuresource’s reporting has been ramped up accordingly. Any enterprise operating within the EdTech sector will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| EdTech market strategists, marketing and sales professionals
Latest Education Technology Reports
Futuresource Ed Tech Voice - Client Computing Devices
This comprehensive client computing devices report is based on interviews with over 400 school IT decision makers in the USA. The respondents represent all 50 states, grouped by East Coast, West Coast and Central states.
Futuresource Sustainability in Education
This report provides a strategic framework for any enterprise wanting to explore green schools, and sustainability in educational technology for positive long-term environmental, social and economic outcomes.
Futuresource Visualisers in Education
This Futuresource visualiser market report explores the opportunity in the Americas and EMEA, while incorporating a combination of brand feedback and Futuresource analysis to cover other world regions and visualising market shares where relevant.