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Consumer Electronics Market Research, Analytics and Data

Service Overview

For approaching 30 years Futuresource has been a leading provider of both strategic and tactical market research and consulting relating to the Worldwide Consumer Electronics market. We help the world's biggest media and hardware companies navigate this rapidly evolving and complicated market space. Our 'Strategic Market Outlook' service gives strategic planners visibility of markets, data and trends from 35,000 feet while our Product, Price & End-User Insight programmes allow users to drill down into granular market and consumer detail by product, country and channel.

Product Categories

  • Vision - TV, Video and related Networking Equipment

  • Audio - Headphones, Wireless Speakers, Soundbars, Home Theatre, Hi-Fi Systems

  • Mobile - Smartphone, Tablet, Wearable Tech

  • Imaging - Cameras, Camcorders, Action Cameras

  • Smart Home - Security, Automation, Appliances

Services

We provide our clients with cost-effective services supporting strategic and tactical decision-making based on extensive primary research with vendors and channels and unique data collection methodologies. We leverage Futuresource's in-depth understanding and analysis of entertainment content and consumer insights to provide a holistic view of the consumer electronics market place and its future.

  • Strategic Market Outlook is a subscription service which provides clients with ongoing strategic market information and analyst support, including market insights and 5-year forecasts, as well as direct access to our team of market experts – the same analysts who create our forecasts and author our reports. Based on original local research worldwide, market forecasts are updated at a product and country level twice per year. Clients are kept appraised of important trends shaping the future CE market including device adoption, technologies, consumer behaviour, content & media and competition.

  • Product Track detailed and frequently updated sales information segmented by country, brand and feature and, for certain products, model/SKU. Sectors covered include Audio, Data Storage, and Imaging.

  • Price Track delivering daily coverage of over 1,000 retailer websites and over 100,000 SKU's

  • Consumer Surveys tracking device and media consumption across 11 countries worldwide as well as ownership of and interest in smart appliances and smart home services.

  • Custom Research and Consulting projects supporting your business decisions.

Methodologies

We use extensive telephone research and expert interviews combined with innovative data collection and consumer research to provide a solid basis for our analysis and forecasting of the global Consumer Electronics market.

  • Actual sell-in and sell-out sales data from many leading vendors, distributors and retailers

  • Expert interviewing involving more than 5,000 interviews conducted annually; with leading industry stakeholders within each product and country we track – to produce a local and global industry consensus on industry performance and outlook.

  • Industry leading 'Web scraping' tools – capturing model and price information from most major retailer websites worldwide.

  • Consumer survey data – from Futuresource's Living with Digital research programme, updated every 6 months, and ad hoc studies.

 

Why Futuresource

  • Industry-leading research methodologies, access to actual data, industry contacts & tools

  • Unique expertise across related CE and Entertainment markets

Contact Us

For more information about how Futuresource Consulting's suite of Consumer Electronics services can benefit your business, contact:

Carl Hibbert

Associate Director - Consumer Media & Tech

+44 (0) 1582 500 110

carl.hibbert@futuresource-hq.com

About Us

Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.