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End User Insights

At Futuresource, we have developed a number of consumer and B2B user and decision-maker research programmes, designed to help you identify and understand your customers and potential customers; their characteristics, attitudes, behaviours and plans.

Consumer research has been a key element of Futuresource's research and consulting services for many years, providing the end customer perspective to our consumer electronics, content and education technology services. While our consumer research services deliver insights on a stand-alone basis, combining consumer research with our market knowledge and market and price tracking activities creates a unique platform for delivery of our analysis, insights and forecasting. Below are examples of our regular multi-client consumer research programmes. Examples of custom consumer research projects, for which many clients turn to Futuresource, please see Custom Research and Consulting.

Living with Digital

  • Between 1,500-2,000 responses in each country - consisting of a nationally representative sample.

  • Countries include: Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, UK and the USA.

  • The survey runs bi-annually and launched in 2009.

  • The purpose of the survey is to understand consumers' use and ownership of technology and their viewing habits. This includes, but is not limited to, providing details on their Pay-TV and SVoD subscriptions, viewing platforms used, purchase of digital content (both movies and TV and bought-to-own vs rental), importance of content type by genre, reasons for subscribing to various video services and likelihood of continuing or starting to subscribe.

  • 25 minute web survey.

Kids Tech

  • 1,400 respondents in each country - respondents are parents of children aged 3-16. There are 7 age groups overall (3-4yrs, 5-6yrs, 7-8yrs, 9-10yrs, 11-12yrs, 13-14yrs, 15-16yrs) and within each group there is a 50:50 split of boys and girls.

  • Countries include: Brazil, China, France, Germany, Mexico, UK & USA.

  • Survey runs bi-annually and launched in 2013.

  • The purpose of the survey is to understand kids' use and ownership of technology. As part of this, the research explores children's TV and video viewing habits, devices used to view content, type and frequency of activities undertaken across various devices and use and control of the internet. In addition, the survey reviews the type and frequency of activities that children undertake away from technology. Parental spending on toys and entertainment and educational content is explored.

  • 25 minute web survey.

Shopper Journey

  • 1,000 respondents in each country. Participants must have purchased a Bluetooth or Wi-Fi speaker or pair of headphones or be planning to purchase one of these products within a specified time period.

  • Countries include: China, France, Germany, UK & USA.

  • Survey runs once a year.

  • The purpose of the research is to understand consumers' purchase journies and buying motivations for Wi-Fi and Bluetooth speakers and Headphones. Existing buyers are asked to provide details on the product and brand purchased, the reasons for buying from a particular brand, retailer purchased from, sources of information which are influential during the purchase journey and key purchase criteria. Potential purchasers are asked a number of questions about what they expect to buy, from which retailer they are most likely to buy and what may influence their choice of brand and model.

  • 25 minute web survey.

Smart Appliances

  • 1,000 nationally representative responses in each country.

  • Countries include: France, Germany, UK & the USA.

  • Survey runs once a year and was launched in 2015.

  • The purpose of the research is to explore consumers' interest in and ownership of smart household appliances, including washing machines and refrigerators. In addition, current household appliance ownership is reviewed and use of Smart Home services is explored. The research also assesses brand loyalty and the types of companies from which consumers would feel comfortable purchasing smart products and solutions.

  • 25 minute web survey.

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For more information about how Futuresource Consulting's suite of services can benefit your business, please get in touch:

Futuresource Consulting

+44 (0) 1582 500 110

About Us

Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.