Building the Future of Play: How Innovation Strategy Created a Future-Proof Product
A client of ours knew they needed to innovate. They were a household name in kids’ play, but their main product was rooted in the physical. With children devoting more and more time to digital products, they knew they would have to fight to maintain relevance in the coming years. This is how we provided a data-driven product innovation strategy to help our client maintain relevance for decades to come.
