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5 technology shifts that will transform the future of work

Over the last 70 years or more, the physical design of the office has changed, yet its role in commerce has remained largely the same. However, the situation is shifting, and 2023 is a year of new mindsets, driven by technological advancements, globalisation and evolving social dynamics. 

While predicting precise details surrounding the future of work is challenging, a new report from Futuresource Consulting has identified key trends and possibilities that will form the core of the office and work programs of tomorrow.  

Adaptability is key to future strategies 

“As we move deeper into the digital era, it is crucial we understand and anticipate the implications of upheaval, and adapt to the changing commercial landscape,” says Chris Pennell, Principal Analyst, Futuresource Consulting. “Technology provides more choices as to when, where and how we all work, but the transformation is running far deeper than that. We are using tech to alter our interactions, our methods of learning, and how we view society, driving businesses and industries to adopt flexible strategies and adaptive solutions.” 

Enterprises need to recognise employees’ preferences in order to attract and retain top talent. According to Futuresource, team members will increasingly choose where and when they operate, with hybrid work models enabling individuals to balance remote and in-person work. This will foster greater autonomy and work-life balance, and seamless technology integration will be critical for successful hybrid work environments.  

Five areas of commercial influence 

“We’re seeing five key areas of influence moving into the foreground,” says Pennell. “Flexibility, technology integration, reimagined workspaces, employee well-being, and data-driven decision-making are all shaping the corporate landscape.  

“Enterprises will leverage data analytics to make informed decisions about office layout, resource allocation and employee productivity. In addition, sensors and monitoring systems will collect data on space utilisation, energy consumption and employee activities, enabling organisations to optimise their operations and create more efficient work environments. And to ensure effective communication and collaboration between remote and in-person teams, companies will accelerate investment in robust collaboration tools, video conferencing platforms and project management software.”  

An employee-centric future 

“Whether it’s virtual and augmented reality, AI, machine learning or edge computing, if the needs of employees aren’t considered then business potential will not be realised,” says Pennell. “That’s why policies and programs focusing on mental health support, work-life balance, inclusivity and managerial adaptation will rise to the top of the corporate agenda. Organisations will also reimagine physical workspaces to accommodate the needs of hybrid work, reconfiguring offices to promote collaboration, creativity and social interaction. Greater emphasis will also be placed on team meetings, brainstorming sessions and fostering a sense of belonging.” 

Industry 5.0 is just around the corner. It will be driven by the mass customisation of cooperation between machines and individuals, and built upon the cognitive and virtual reality systems emerging today, such as ChatGPT, and augmented and virtual reality. For businesses to succeed, they need to understand and anticipate the implications of these transformations, not only in terms of commerce, but also for individuals, families, and society as a whole.  

For further information on Futuresource Consulting’s The Future of Work Post Covid-19: Adapting to the Changing Landscape report, or to make a purchase, please contact 

Date Published:

Chris Pennell

About the author

Chris Pennell

Chris Pennell is a Principal Analyst for Futuresource Consulting, leading Futuresource’s research across the Connectivity and Services practice. His research focuses on emerging technologies transforming enterprises' use of AV solutions.

Chris's recent research covers areas such as the shift to IP-connected devices, the use of managed and cloud-based services, and the impact of Pro AV solutions on the Future of Work. Working with various vendors and end users has enabled Chris to explore and build knowledge of the innovative ways enterprises use AV technologies to address ongoing challenges. Outside work, Chris is happiest helping raise his young family and supporting his local Scout troop.

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