Futuresource has been tracking, analysing and consulting on developments in the global EdTech market for 20 years.
The company’s K-12 mobile computing quarterly tracking service has for seven years been monitoring Institutional purchases and is supported by all the leading PC OEM’s, technology companies in the education ecosystem, publishers, service providers/platforms and major education resellers worldwide.
A growing trend in some World markets is the drive to bring your own device to school (BYOD) a parent funded purchase as opposed to school purchase, which has been quite common in private schools for many years. Tightening budgets in education is fuelling this trend.
This trend is starting to impact how vendors approach the education market as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors.
As important in order to forecast future demand for computing devices in schools and manage the supply chain, understanding the total addressable market and penetration in schools is vital and tracking the rate of change of the BYOD trend is key.
This is the second wave, following the first wave in 2020. This focuses on major ed tech countries or territories where BYOD is understood to be significant or about to become significant.
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