Futuresource has been tracking, analysing and consulting on developments in the global EdTech market for 20 years.
A growing trend in certain regional markets is the drive to bring your own device to school (BYOD) - a parent funded purchasing model for 1:1 mobile device deployment. BYOD is starting to impact how vendors approach the education market as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors.
In order to forecast future demand for computing devices in schools and manage the supply chain, understanding the total addressable market and penetration in schools is vital and tracking the rate of change of the BYOD trend is key. The countries analysed in this first wave (listed below) are territories where BYOD is understood to be or about to become significant.
This report covers
This summary report takes extracts from the 1st wave of research from Futuresource’s K-12 BYOD Mobile Computer Tracking consumer survey, providing insight into how parents are buying devices for their children to use at school.
This research covers seven markets: | USA | UK | Australia | New Zealand | Spain | Germany | Netherlands
The fieldwork was completed using an online survey in 28th April 2020 – 6th May 2020
A sample of 9,416 respondents were reached overall (2057 in the USA, 1564 in the UK, 1584 in Australia, 1068 in New Zealand, 1069 in Spain, 1060 in Germany and 1014 in the Netherlands). The sample sizes in each country were based on size of the student population and the current pervasiveness of BYOD or expected strong growth in the near future.
Respondents had to be parents with a child between the ages of 5 – 18 in order to qualify for the survey. Respondents were asked whether they bought a product for their child to use in school throughout the year, as a result of the school instructing them to do so. Any respondents who had not purchased a device in this way were asked about the general technology use of their child.
The sample was nationally representative
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