Current Market Trends
The impact of BYOD is being felt across the education market, with vendors adopting different approaches to meet this growing phenomenon. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors.
In order to forecast future demand for computing devices in schools and manage the supply chain, understanding the total addressable market and penetration in schools is vital and
tracking the rate of change of the BYOD trend is key.
This report provides BYOD market sizing in the K-12 mobile PC market across 6 countries, along with a five-year forecast of the BYOD market. Gain a comprehensive review of the BYOD procurement processes and uncover the ingredients of a successful BYOD deployment strategy.
This report explores the growing trend in some world markets for a bring your own device (BYOD) approach to school computing equipment. BYOD in schools is a parent-funded purchase, as opposed to a school purchase. While this has been fairly common in private schools for many years, tightening education budgets are fuelling a more widespread movement.
As more schools employ this approach, the trend is beginning to impact how vendors tackle the education market. That’s because the channels used by parents can differ significantly from institutional sales. Equally, parents’ decision-making criteria, and the added value sales opportunity, can provide new opportunities for vendors.
Futuresource conducted industry supply chain interviews across the USA, UK, Germany, Australia, India, and Japan.
| Comprehensive PDF report
| Executive summary
| Market size and overview
| Device specifications
| Products purchased
| What they would have changed
| Attitudes towards BYOD
| The influence of the COVID-19 pandemic
| BYOD in K-12 classrooms
| Feedback from parents on how they are buying devices for their children to use at school
| Insights into how schools are deploying BYOD, based on interviews with IT decision makers, school principals, curriculum leads and instructional technologists
| Analysis throughout this report brings together a mixture of parent and school data to provide an holistic view of the BYOD landscape
| Advantages and disadvantages of BYOD in schools
Futuresource has been tracking, researching and consulting on the global education technology market for more than 20 years. However, since 2020, the pandemic has placed a spotlight on EdTech and the role it has played in keeping children educated, and Futuresource’s reporting has been ramped up accordingly. This publication is one in a series of highly granular research reports, produced to provide businesses with an expert view of the education market.
Any enterprise operating within the EdTech sector will benefit from this report, particularly:
| Manufacturers and their suppliers
| Resellers and VARs
| Intermediaries and supply chain
| EdTech market strategists, marketing and sales professionals
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