New research from Futuresource Consulting forecasts a $693 million market by 2029, but brands without proprietary control architecture face challenge to differentiate.
As LED display manufacturing becomes focused around a shrinking supply chain, the competitive dynamics of the Direct View LED market are undergoing a decisive shift. Module boards and cabinets are increasingly commoditised, which means the differentiation that brands can own, and the margin they can protect, is moving into the control layer.