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ISE 2017 - The Show that Keeps on Growing!

The dust has settled on another successful show for the organisers, assuming growth metrics are indeed the right barometer of success! The official statistics underline what our team of analysts all felt; this was busier and larger than ever before. Attendance grew by 12% year-on-year to surpass 73,000 visitors across the four days with an extra 3,000m² of floor space added. 

We picked up a few negative comments that the show was getting too big and too diverse but it’s not an opinion I personally share. I have been around long enough to have attended CeBIT in its heyday and understand the perils of losing focus. ISE just doesn’t have this feel yet. Yes it has broadened its focus to include new areas, Smart buildings being a great example, but all the zones are absolutely relevant to the Pro AV community. Perhaps the important point here is a more general reflection of the world around us, we have moved into a converged and connected era where Pro AV is often now part of a wider eco-system. This trend will only accelerate moving forward and we can expect the show to continuing innovating to keep pace with these changes. 

Whilst our team of 10 analysts visited all the major zones and held meetings with a wide range of interesting companies, the key focus, certainly in terms of reporting, was on display technology. And what a visual feast we were treated to this year as LED continues its ascendancy, LCD displays become ever more feature rich and projection fights back on a range of fronts.

Below is a brief list of the highlights across each of the three technologies. For a more detailed overview of the show, please click here to download our show report. 


Solid State Illumination – Only a minority of brands were without an SSI projector on their stands. Philips’ HLD LED is showcased by BenQ and Hitachi.

4K UHD Resolution – Many brands now use TI’s 4K UHD chip in Consumer/B2B-oriented projectors. Canon, JVC and Sony demonstrated their own 4K LCoS.

High Brightness 1DLP – Even more manufacturers launched 5-15k lumen single-chip DLP products – reflecting the appetite for mid to high-brightness but otherwise lowly spec’d product in mainstream installation areas.

Greater Usage in Mapping/Signage – Numerous vendors were showcasing their projector hardware in a signage or mapping environment, further showing the flexibility of projector technology.

LCD Display

4K UHD – New 4K UHD products on offer, but less emphasis on booths with numerous 4K UHD displays. Likely to be a big year for 4K UHD with adoption expected to take off.

Interactive Displays – Interactivity combined with collaboration was the hot topic of the show, with many new collaboration products shown from both IT heavyweights like Microsoft and Cisco, but also from display vendors.

OLED – Central to LG’s booth, with visually stunning conformed flexible displays and wallpaper screens. Samsung launched the QLED product, their take on OLED. Both OLED and QLED looked very impressive with strong colours, contrast ratios and crisp images.

SoC – New generations of products launched, with Tizen from Samsung and Android from Panasonic, Philips and Viewsonic. Raspberry Pi slot-in device shown by NEC allowing option of smart display.

Video wall (LCD & LED) 

Extra Narrow Bezel – More product shown for E/EXNB across most vendors, both those who exhibited last year and vendors new to the market this year. Expected to take a greater share in coming year, beginning to challenge RPC control room spaces.

Stunning LED Displays and New Technologies – Sony CLEDIS was the talk of the show, beautiful product but extremely costly. P0.7mm demonstrated by Planar/Leyard. Massive amount of LED seen around the show with virtually all main vendors having some offerings.

Rear Projection Cubes –  Laser solutions brought to market by Delta (Laser Phosphor, 4K) and Barco (Laser RGB).

About the author

Chris Mcintyre-Brown

About Us

Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.