Futuresource Understanding Enterprise AV: Decision-Maker Perspectives

Enterprise workplace strategy is still evolving as organisations work to balance collaboration, productivity, and employee experience in increasingly complex office environments. Hybrid working remains a major influence, but the focus has shifted: organisations are now optimising physical workspaces, expanding meeting capacity, and improving technology-enabled collaboration.


Investment priorities are moving toward meeting room modernisation, integrated collaboration systems, and AI-enabled workplace technology. What organisations want most is simple: tools that are easy to use, that streamline workflows, and that deliver a consistent experience whether participants are in the room or joining remotely.

At the same time, decision-makers are under growing pressure to balance innovation with standardisation, security, and budget discipline. Rapid change, especially around AI and collaboration platforms, is creating real opportunity, but also real uncertainty, as organisations weigh where to invest next.

Tracking how organisations are adapting their office environments, deploying collaboration technology, managing AV investment, and setting future spending priorities offers critical insight into where the enterprise AV market, and the wider workplace technology ecosystem, is headed.

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Enterprise workplace strategy continues to evolve, and hybrid working remains a major influence on how it takes shape. Today,
52% of organisations operate a fully office-based policy, but only 23% expect that to still be the case in three years, as companies keep optimising spaces and technology for more flexible ways of working.

Office investment remains healthy. 51% of organisations have expanded their office space since January 2025, and 49% have
grown meeting room capacity over the same period. Similar growth is expected over the next one to two years, a sign of continued confidence in the physical workplace.

Meeting room technology remains a key investment area. Displays are now installed in more than three-quarters of meeting rooms globally, and 58% of organisations refresh their meeting room technology every two to three years, keeping a steady replacement cycle running.

Introduction
Executive Summary
Working Practices, Office Environment & Meeting Spaces
Meeting Room Technology
Large / Event Spaces
Video Conferencing & Content Sharing
Company-wide Budgeting & Decision Making
AI Features
Governance & Standards
Managed Services
Home Working
Purchasing Decisions
Brands & Vendors
Vendor Evaluation
Satisfaction
Security & Compliance
Sustainability / ESG
Appendix

Integrated meeting room systems are becoming the enterprise standard. More than two-thirds of organisations plan to expand
integrated room deployments over the next two years, and satisfaction is already high, with 85% satisfied with reliability and ease
of use.

AI-enabled meeting technology is moving into the mainstream. Real-time translation, captioning, transcription and meeting
summarisation are the most widely deployed AI applications, and 66% of organisations now see AI capability as an important
factor when evaluating new AV solutions.

Looking ahead, enterprise AV investment will increasingly be shaped by AI integration, hybrid collaboration needs, security compliance and workplace modernisation, sustaining opportunities across meeting rooms, collaboration tools and managed AV
services.

Futuresource has been carrying out specialist primary market research for more than 30 years, uncovering strategically significant insights and trends. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the enterprise AV market.

 

Any business operating within the enterprise technology space will benefit from this report, particularly:

  •  Manufacturers and their suppliers
  •  Intermediaries and supply chain
  •  Retailers
  •  Enterprise technology market strategists, marketing and sales   professionals
  •  Investors

Frequently Asked Questions (FAQs)

What is the AV Decision Maker Report?

The report provides a detailed analysis of enterprise workplace technology, meeting room investment, collaboration platforms, AI adoption and AV purchasing behaviour.

The research is designed for AV vendors, UC platform providers, display manufacturers, workplace technology suppliers, distributors, integrators and investors seeking deeper insight into enterprise demand. Based on the report's focus areas.

The research shows that AI-enabled capabilities such as real-time translation, transcription, captioning and meeting summarisation are becoming mainstream in enterprise environments.

Key areas include meeting room technology, integrated AV systems, collaboration platforms, workplace modernisation projects and managed AV services.

The study combines a global Futuresource AV decision-maker survey, secondary market research and in-depth primary interviews with enterprise technology stakeholders.

It provides direct insight into enterprise buying behaviour, investment priorities, deployment trends, vendor selection criteria and future purchasing intentions.

Hybrid working, AI integration, workplace transformation, meeting room investment and increased focus on collaboration technologies are the leading market drivers identified in the research.

Contact sales@futuresource-hq.com or your Futuresource representative to discuss purchasing options.

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