New Futuresource research reveals AI, hybrid working and workplace modernisation are reshaping enterprise AV investment

New research from Futuresource Consulting reveals that enterprise workplace strategies continue to evolve rapidly, with organisations continuing to invest in meeting room technology, integrated AV solutions and AI-enabled collaboration tools.

The latest AV Decision Maker Report highlights the changing priorities of enterprise buyers as hybrid working models mature and organisations modernise their workplace environments.

Key findings include:

51% of organisations have expanded office space since January 2025.

49% have increased meeting room capacity.

Displays are now installed in more than three-quarters of meeting rooms worldwide.

More than two-thirds of organisations plan to increase deployment of integrated meeting room systems over the next two years.

66% of organisations now consider AI capabilities an important factor when evaluating AV solutions.

85% of organisations using integrated meeting room systems are satisfied with their reliability and ease of use.

The study finds that while 52% of organisations currently operate a fully office-based policy, only 23% expect this to remain the case in three years' time, indicating continued momentum towards more flexible workplace models.

AI is also becoming a mainstream consideration in enterprise AV. Real-time translation, captioning, transcription and meeting summarisation are emerging as the most widely deployed use cases, driving new investment opportunities across collaboration platforms and meeting spaces.

The report combines responses from Futuresource's global AV Decision-Maker Survey with extensive industry research and in-depth interviews with enterprise buyers, providing a comprehensive view of workplace technology investment priorities, vendor selection criteria and future purchasing intentions.

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About Futuresource

Futuresource Consulting provides the insights that power the world’s leading technology and media companies. For more than 30 years, Futuresource has combined rigorous data, sector expertise and a forward-looking view of market change. Its syndicated research, consulting services and industry partnerships span audio, collaboration, consumer electronics, displays, education, entertainment, media technologies, storage media, semiconductors and AI. 

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com