- In 2025 the music market continued to see strong growth across both consumer spend and individual audience engagement, with an uplift year on year of near 9% reaching spend of $47.1 billion across streaming, physical media and digital download.
- At 86% share of spend, Streaming subscriptions continued to dominate, and has now surpassed $40 billion, generating a 9% growth, whilst the number of subscriptions taken in 2025 saw a net gain of 71.5m increases the total to 865m.
- With streaming subscriptions now the mainstay of how audiences connect with their favourite tracks, a number of markets are hitting saturation levels, so as services start to provide clearer differentiation between ad-based tiers and more premium tiers (full playback control, offline listening, audio quality, personalisation features), the next stage in continuing to grow revenues is via conversion of users from free to paid subscribers, whilst also implementing strategic price increases across limited markets.
Futuresource Global Music Industry Market Outlook
Gain insights and analysis relating to the streaming music subscription market and competitive environment, in the context of the wider music market.
Highlighting key service developments, uptake and characteristics, the report provides key wider industry trends and actual market data. Also included is a dedicated section focusing on the developments and trends within the vinyl market.
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