User Generated Content
The creation and consumption of User Generated Content continues to grow, as more tools become readily available to produce high-quality content on a range of devices. The desire for authentic content and the ease of content creation will continue to fuel this trend. Futuresource’s ongoing research has been designed for hardware vendors to understand the market potential for their products in the user generated content (UGC) landscape.
As an already fast-growing industry, the technology that supports content creators has become an even more lucrative opportunity with the impacts of the pandemic causing phenomenal growth in the market. Brands and new entrants to the market require a deep understanding of the end user, as well as an accurate view on the market’s current and future success.
This report provides a unique view on the pervasiveness of content creation, the many applications and end-user types within the market, and ultimately the opportunity for the technology that supports them. Product-level forecasts for key audio products by revenue and volume are also included.
As children are starting to learn and engage in activities on devices such as computers, tablets and smartphones from an increasingly younger age, more traditional toys are starting to explore the explosion of digital platforms, combining online and mobile experiences.
Our Kids Tech consumer survey is a twice yearly, syndicated online consumer survey, exploring such topics in detail and providing insights into the digital lifestyles of children aged 3-16.
Living with Digital
Futuresource is proud to introduce yet another wave of Living With Digital. This twice-yearly consumer research report investigates the shifts in consumers’ entertainment content consumption, looking at service usage, device ownership, and interaction.
This service aims to provide an up-to-date view on attitudes towards PVoD, Cinema, EST, TVoD, SVoD market, AVoD market, NFTs and wider entertainment consumption habits.
Each wave presents a benchmark set of questions to gauge the evolution of consumer's trends and habits. This wave focuses on video and television trends with an increased emphasis on entertainment early release movies and windows and SVoD service behaviour and future intent.
Convergence in Professional Cameras
This report reviews the quantification of DSLRs and mirrorless cameras sold into professional video, forming a comparison with the professional camcorder market size. Data is segmented by volume and value, five-year forecasts are provided and a competitive review is undertaken.
Professional and Home Studios
This report provides an accurate market size and value for the home and professional studio verticals. In-depth analysis focuses on today’s studio equipment consumer, their influencers, their channels and activity, with 2000+ online interviews conducted with home studio equipment owners.