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Building a Bigger Media Play from the Rising Success of Video Gaming

Gaming Entertainment Market Insights and Commentary

The world of gaming continues its ascendance, becoming increasingly symbiotic with video and music segments. This is opening up a new range of opportunities for many companies operating within the entertainment ecosystem, some of which are already enjoying additional competitive advantage.

This week, on Wednesday 17 June at 4pm BST, Futuresource Consulting, in collaboration with Georg Szalai from The Hollywood Reporter, will host a webinar to explore the rise of gaming and uncover the opportunities available to the wider entertainment market.

According to Futuresource research, gaming was worth almost US$160 billion last year across hardware, software, accessories and esports. With social distancing and lockdown measures imposed as a response to COVID-19, gaming’s relevance has been magnified and its compatibility with other forms of entertainment has been accelerated.

The market is now primed and ready for collaboration, and consumers are receptive to cross-platform, multi-screen engagement. But where are the key opportunities? How can the market be leveraged? What are consumers engaging with and how can they be targeted? Join Carl Hibbert, Head of Consumer Media & Technology, Futuresource Consulting and Georg Szalai, International Business Editor, The Hollywood Reporter and learn about:

  • Gaming’s share of the entertainment wallet
  • Annual growth rate forecasts for games, music and video
  • The positive effects of lockdown on the gaming sector
  • Personalising the gaming experience
  • The impact of more screens and where attention is being concentrated
  • The uptake of esports and the associated profit and promotional opportunities
  • The new subscription mentality and how this can be leveraged
  • Influencer marketing and the new rising stars

Based on new Futuresource research and including highlights of a recent consumer study carried out in the UK, USA, Germany and China, this webinar is a must-attend event for decision makers and business strategists operating in the entertainment sector.

Related Content - Infographic and Webinar

View our latest infographic here that demonstrates the growth in consumer spend across gaming, or view the full recorded session from our latest gaming webinar.

Date Published:

Simon Bryant

About the author

Simon Bryant

Simon became Director of Research in October 2017. Since joining the company in 2000 Simon has worked across imaging, data storage, entertainment, and most recently he headed up the company’s activities in Consumers Electronics.

Simon manages the company's continuous work in all aspects of CE, Entertainment, Imaging, Professional Displays and Education, with a focus TV displays, home AV, mobile, automotive and data-storage. In addition to managing the suite of continuous services, Simon is also a major contributor to various private client assignments.

Simon holds a Bachelors of Business Administration in Business Management from Lancaster University.

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