New research from Futuresource Consulting shows that the value of home content creation applications soared by over 70% in 2020. As pandemic restrictions eased, many wondered whether record levels of demand could sustain. However, the home content creation markets continued to go from strength to strength in 2021, reaching new record highs and setting the scene for continued long-term growth.
The content creation economy experienced phenomenal growth during the pandemic. While many industries nosedived under stay-at-home measures, creators were gifted the rare opportunity to hone and develop their craft. Audio manufacturers and software providers were key beneficiaries of this trend, with both hardware and software sales rising to record levels.
Although the next two years will present challenges for the industry, with consumers returning to leisure activities and trade-up fatigue setting in, there remain many key market drivers which will provide continued positivity longer-term. Increased time and budget for creators were key to growth during the pandemic, however there remain many factors such as learning, investment, quality of content and additional income opportunities, which will continue to drive opportunity in home content creation longer-term.
How will the industry evolve going forward? With the last few years bringing a unique set of circumstances, the content creation industry has attracted a range of new brands, product innovations and strategies. Over the coming years there will be a range of new opportunities, but also substantial challenges. Our infographic has spotlighted several key trends to look out for:
These are just a few of the key trends identified by Futuresource in the latest Content Creator Infographic. For more key takeaways and insights from the latest Content Creator report, download your complimentary infographic here.
Futuresource is committed to making vital information on market trends accessible to a wider audience. With 80+ million home video creators and 40+ million audio creators worldwide, trusted information and statistics on the market have never been in higher demand.
Latest Enterprise and Professional AV Insights