Accelerated Digital Video Service Uptake Driving Increased Viewing & Landscape Fragmentation
Futuresource’s latest Living with Digital survey, in field in December 2020, once again highlighted the continued upwards trajectory of digital video uptake in H2 2020, after an already impressive and partly pandemic-fuelled first half.
Market Turbulence in 2020 Will Lead to a Long-term Boost for the UK Digital Video Market
2020 continues to be a volatile year for the UK video and TV entertainment industry, with accelerated adoption across all OTT sectors and a lockdown boom that has played to the strengths of content hungry UK consumers.
Entertainment Everywhere: How COVID-19 Will Change the Future of TV
The entertainment industry has experienced a raft of change since the COVID-19 outbreak. With more of our time spent indoors, we’ve naturally seen TV consumption rise across all age groups, as we continue to explore different forms of content during life in lockdown.
Service Stacking Shows Consumers Not Yet Suffering from Service Fatigue
More than half of all SVoD users who subscribe to three or more services will purchase additional services this year, according to Futuresource’s recent Living with Digital consumer research report.
“We’re seeing continued momentum behind SVoD service uptake, with consumer appeal strength