The worldwide office headset market achieved 27% volume growth last year, resulting in more than 36 million shipments. This is according to a new market report from Futuresource Consulting, a UK-based market research consulting firm, with over 25 years’ experience advising the entire B2B technology supply chain.
Futuresource’s latest Office-Based Headsets market report reveals that this market upsurge was driven by a range of factors, most of which stemmed from the COVID-19 pandemic. Businesses placed a strong emphasis on video conferencing, as many office workers switched to working from home and collaborating at a distance. The accelerated rollout of unified communications platforms also exerted upward pressure on the headset market, contributing to exceptional market growth.
“Overwhelming success can often lead to shortages,” says Alistair Johnston, Head of Collaboration at Futuresource Consulting, “and that’s what happened last year with the office headset market. The rapid escalation of demand caused the market to suffer from a lack of product in the mid-range. And that pushed end users towards lower-end, lower-priced headsets, driving down the ASP by around 8%.”
As a result, the sub-$60 products dominated the market in 2020, accounting for more than two in every three units sold. However, the shortage has also given rise to a faster replacement cycle, with many users already upgrading the low-end headsets they acquired during the first half of 2020.
As demonstrated in Futuresource’s research, Jabra consolidated its global leadership position in 2020, posting particularly strong performances across EMEA and APAC, bolstered by its reputation for innovation and premium devices. Poly took the second slot globally, lagging behind Jabra by around eight percentage points, but dominating the Americas. In volume terms, EPOS and Logitech continued to battle it out for third position.
“There’s no doubt that the impact of the pandemic is still positively affecting the market,” says Johnston. “As well as the move to upgrade many of the low-end headsets acquired last year, companies are also taking a more strategic view of the technology needs of their employees.”
The data from the report also demonstrates that cultural shifts, alongside advances in enabling technologies, such as 5G and office-grade true wireless headsets, are creating a sustainable upward trend. Figures show a CAGR of 13.5% out to 2025, propelling the market towards a value of $4.2 billion by the end of the forecast period.
Futuresource Consulting is a market research and consulting company, providing its clients with expertise in Professional AV, Consumer Electronics, Education Technology, Content & Entertainment, Professional Broadcast and Automotive. Combining strong methodologies and unsurpassed data refinement with in-depth market knowledge and forecasting, Futuresource deliver the latest insights and technological developments to drive business decision-making.
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