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PTZ Cameras on the Rise After a Challenging 2018

PTZ Market Analysis and Commentary

After short-term setbacks in 2018, the professional pan–tilt–zoom camera (PTZ) market is returning to growth this year. That’s according to a new market report from Futuresource Consulting.

“2018 was a challenging year for the pro PTZ camera market, with a 2% fall in shipments and value dropping by 4%,” says Adam Cox, Senior Analyst - Imaging & Pro Video at Futuresource Consulting. “The sector has been a victim of its own success, as the bulk of the decline was due to unprecedented growth in 2017, compounded by a lack of technology drivers and an installed base of products that have yet to reach end of life.”

Last year, every region felt the aftereffects of 2017’s success, yet the USA did post some slight growth. China remained flat, while Europe, APAC (excluding China) and the rest of the world all suffered declines.

“There’s still a lot of potential in the market,” says Cox. “The need for people to acquire cost-effective, good quality video with limited skills and experience continues to rise. New addressable end user markets are opening up; more businesses are exploring ways to communicate with video; existing users are now looking to replace aging products, and prices are decreasing. All the pieces are in place and 2019 will deliver some strong growth once all the numbers are in.”

Feedback from vendors suggests that Higher Education, particularly in China and North America, continues to be the most significant driver of growth in the market. Wherever there’s a countrywide focus on technology in education, PTZ cameras remain a key area for investment. However, the strength of the PTZ market stems from its diversity, with broadcast, corporate and government all playing a part. From a technology perspective, IP will also become a more significant driver of the market as it gains wider acceptance in AV and pro video markets.

The professional PTZ camera market report is part of Futuresource Consulting’s pro video and broadcast report portfolio. This includes reports covering broadcast control, production switchers, multiviewers and routers as well as system and box cameras. All reports follow the same methodology, allowing global category comparisons to be made.

Based on direct feedback from vendors, component suppliers and channel partners, the 52-page professional PTZ camera market report provides quantification of global sales volume and value, five-year sales forecasts by region (by volume and value), and a technology and competitive review to identify and interpret key market developments and trends.

For further details or to make a purchase, please contact Matthew Ledgerwood via

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Adam Cox

About the author

Adam Cox

Adam Cox is Senior Analyst at Futuresource Consulting and is responsible for researching and reporting on technology trends across the imaging, pro video and collaboration market categories.

Adam is also heavily involved in work looking at end users, service providers across the corporate markets and in addition to this, works on tracking and examining the collaboration, wireless presentation and conferencing equipment sales channels.

Adam joined Futuresource in 2006 working on broad range of market tracking, analytical and strategic pro broadcast AV Projects. He soon went onto lead the broadcast equipment team covering the full broadcast production chain from acquisition to content delivery. Adam holds a Bachelor of Arts (BA) in Film and Television Studies.

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