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Supply Chain Opportunities in a Disruptive Trade Environment

The most challenging phase of the US – China trade dispute is going to be felt on Dec 15th when the US is scheduled to implement a 10% tariff on all domestic goods and personal electronics, otherwise known as List 4B. The timing of this announcement could not have been worse for the consumer electronics (CE) sector, which is already facing growth challenges in the form of product innovation and demand pressures. With growth expected at 3.9% to reach a value of US$1.0 trillion at retail values in 2020, according to data published by Futuresource Consulting. While, on one hand, the bigger corporations such as Apple, Google etc. have the necessary cash reserves to absorb these tariffs, the smaller companies will come under increasing pressure to pass these tariffs to the end-user, thereby negatively impacting demand.

With the global trade today witnessing disruptions caused by geopolitical tensions in the form of the US – China trade dispute, Brexit, trade tensions between US and Europe and the recent dispute between South Korea and Japan, global technology supply chains that were optimised for cost efficiencies over a long period of time are now faced with another challenge: optimising for geopolitical disruptions. They need to view these trade uncertainties as an opportunity to create strategic competitive advantage. Being agile & resilient is the need of the hour for these organisations.

The dispute between the US and China is by far the most disruptive and, with no resolution in sight, the global CE supply chains are at increased risk of fracturing. Until this trade dispute reaches an amicable end, supply chain leaders could look at a ‘short–term’ fix by re-evaluating the classification and product routing of their key components.

A longer-term view would entail the consideration of production shifts by evaluating national, organisational and direct manufacturing cost attributes, with some analysts referring to this as a ‘China Plus One’ strategy. This is a business strategy where companies which are active in China augment their existing investments with a second facility, generally for the purposes of risk diversification, cost reduction or simply to reduce the over-reliance on China.

There is clear evidence that this is already beginning to happen, with some CE component manufacturers already announcing that they will move some of their production facilities to Vietnam, for example.

These trade disruptions could also potentially offer opportunities for companies to upgrade their supply chains by investing in digitisation initiatives. As companies tide over this crisis, an agile and resilient supply chain that is capable of absorbing and addressing these disruptions could well be the difference between success and failure.

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Simon Bryant

About the author

Simon Bryant

Simon became Director of Research in October 2017. Since joining the company in 2000 Simon has worked across imaging, data storage, entertainment, and most recently he headed up the company’s activities in Consumers Electronics.

Simon manages the company's continuous work in all aspects of CE, Entertainment, Imaging, Professional Displays and Education, with a focus TV displays, home AV, mobile, automotive and data-storage. In addition to managing the suite of continuous services, Simon is also a major contributor to various private client assignments.

Simon holds a Bachelors of Business Administration in Business Management from Lancaster University.

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