Uncovering the possibilities of XR with Nikolaos Tzoumerkas
XR is a catchall term that refers to virtual reality (VR), augmented reality (AR), and mixed reality (MR), three technologies that – although in varying ways and to different degrees – help immerse an individual in virtual spaces. There’s been no shortage of hype surrounding XR, and now, the industry appears to be at something of an inflection point. Beloved tech giant Apple recently entered the arena, which has shaken up the market and sparked a new wave of curiosity.
“After a spell where much of the noise surrounding XR subsided, Apple’s recent announcement has reignited consumer awareness,” says Nikolaos Tzoumerkas, Futuresource Consulting’s resident expert in XR. “The wheels are still turning for the industry, and the renewed consumer enthusiasm is prompting new developments across the board.”
Read the full version of this interview here.
About the author
Nikolaos Tzoumerkas is a Market Analyst in the Consumer Electronics team at Futuresource Consulting. Having joined in January of 2023, his main research focus includes the segments of wearables, where he tracks smartwatches and sports watches among others, and XR where he tracks all the major types of hardware technology. Nikolaos has also worked on tablets and smartphones giving him a holistic overview of the personal electronics sector.
About the author
Olivia Lowden is responsible for the long-form content, press, and partnerships at Futuresource. Prior to her career at Futuresource, she completed an MA in Creative Writing at the University of East Anglia, demonstrative of her lifelong love of words.
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