Skip to the content

What to Expect in the World of Content and Entertainment Tech at NAB 2016

Content and Entertainment Technology Market Analysis and Commentary

14 April 2016 - The Futuresource Broadcast and Professional Video team is all set to pace the halls of the Las Vegas Convention Centre at #NAB2016 from 16th – 21st of April. Their mission is to capture the hot topics, trends, technologies, products and services that are available to not only drive efficiency across the broadcast, content and entertainment supply chain but also create more immersive and engaging experiences for the consumer.

This team provides market tracking and forecasting across the entire broadcast chain from "glass to glass". Reports and services include: Virtual Reality, Drones, Ultra HD, Professional Camcorders, System Cameras, TV Futures and consumer entertainment consumption trends and insights through its Living with Digital panel. In anticipation of what is claimed to be the biggest NAB ever, Futuresource Consulting would like to share its thoughts on some of the recurring themes and pioneering technologies that it expects to be prevalent at the show. 


IP in Live Production

Live IP within production is set to be a key part of the show as IT looks to conquer the last bastion of pure broadcast technology. According to the latest research, conducted by Futuresource on behalf of Nevion, the transition to IP in the live production environment is already underway. Leading broadcasters in eight countries have shared their thoughts on their readiness to adopt IP in production and the message was loud and clear, the transition to IP is not just over the horizon, its real now and its happening quickly. To download the mini-whitepaper summarizing some of the key findings click here>>


Virtual Reality

Virtual reality certainly creates endless possibilities to enhance various entertainment formats and genres. Of course we all may crave for a Star Trek style Holodeck experience as shown in Star Trek in 1987, but that is still a long way off, although significant strides have already been taken in that direction. 

The Virtual and Augmented Reality Pavilion at NAB will without a doubt highlight the best in class of VR innovations that are enabling this small yet important market. Futuresource is looking forward to exploring the world of VR capture through the selection of 360 cameras and acquisition solutions that will be featured at the show. The entertainment industry is still unsure about what to make of VR: there is a lot of "wait and see" happening, but our view at Futuresource is that we will gradually see a steady stream of high and lower end VR content feeding into the entertainment supply chain from the studios, broadcasters and wider content creation communities. VR isn't going away any time soon. 

The global headset market remains in its infancy, with low level sales volumes to date, although the market will be given a significant boost over the next six months. The launch of Samsung's Gear VR consumer and Oculus Rift and the imminent launches of the HTC Vive and Sony Playstation VR will transform the market. Headset sales currently sit at 0.5 million units ($87m) and are set to grow to 67.3 million units ($7.5 billion) by 2020. 

Futuresource Consulting predicts that the value of the total consumer VR content market (video + games) will reach $8.3 billion by 2020. To view the latest infographic pulled from the Futuresource WW VR tracker click here.



4K UHD and HDR will continue to be major themes at the show, as standards start to become clearer and end users become more aware of the benefits. The latest worldwide TV market report from Futuresource states that 14% of all TV sets that shipped in 2015 were 4K UHD. This share is forecast to rise to 52% by 2020.

The number of 4K UHD channels continues to grow globally, with over 15 key pay-TV operators adopting the technology, each primarily operating a single 4K UHD channel. The past 12 months has seen high profile launches showcasing sports from major North America and Western European pay-TV providers (DirecTV, Rogers and BT Vision), joining the pioneering services already established in South Korea and Japan, amongst others. Few channels operate 24/7 but tend to show occasional high value, sports content with demonstration content displayed, if anything, in-between.

In the US, 4K UHD capable professional camcorders accounted for 25% of volumes in 2015, although it must be said that this doesn't mean that all of these products are being used for 4K UHD acquisition, but more that people are futureproofing their purchases. It does show that 4K UHD is definitely on people's minds and that 4K UHD production will start to increase insignificantly over the next few years.


NAB Robotics and Drone Pavilion

Drones have already transformed the way many end users create content and this trend is only going to continue. Broadcasters and exhibitors are lined up to both discuss and demonstrate all aspects of employing aerial technology in the pavilion's 'flying cage'. Although, the video quality of many integrated cameras is not deemed 'broadcast standard' by many, it is both the devices' small form factor and low cost that makes them extremely useful across all areas of professional video production. Futuresource will be examining this market, its impact on the wider broadcast and professional video industries as well its relationship with consumer oriented drones in an upcoming report.


Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. 

Authorised use of information All information provided by Futuresource in any form is proprietary information that belongs to Futuresource and is protected by UK and international copyright law. Except as outlined below, direct or indirect reproduction of information, in whole or in part and by any means, is prohibited without the express written consent of Futuresource. 

Members of the press may use a press release in its entirety or take segments from it as necessary; they may also use a graph, a slide, or a section of a supplied research report less than fifty words long, provided all text is identified as "Source: Futuresource Consulting" and all graphics are credited with "Futuresource Consulting, copyright 2019".

Futuresource Reports Enquiries:

Leon Morris

Futuresource Media Contact for Industry comment, Forecasting and Trends:

Nicola Finn

To view all our latest reports, please visit our Reports Portal here >>