The Chinese video market has seen tremendous growth over recent years. Significant investment from Baidu, Alibaba and Tencent on their SVoD platforms has resulted in a phenomenal rise in premium digital video consumption. 2020 was marked by the pandemic, boosting SVoD viewing initially while simultaneously depressing the box office market. Other than a strong, but slowing SVoD market, the Chinese video sector diverges from Western digital video trends, with TVoD negligible, EST not available and AVoD dominant. A recent trend has seen an explosion of short-form video viewing which could subdue future paid for and subscription market development.
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