Consumer spend on digital video consumption continues to reach record levels in China, following years of phenomenal growth fueled by investment from some of China’s largest tech companies, Baidu, Alibaba and Tencent. The pandemic recovery is progressing well, with the return of Box Office expected to aid overall consumer spend on video entertainment crossing the 200bn RMB threshold in 2021. SVoD is already saturating in tier 1 and 2 Chinese cities, with service operators now starting to focus on better monetizing the existing userbase, as well as expanding their reach to a wider audience.
This report reviews the overall video entertainment market in China and assesses the impactors and drivers as the sector continues its digital evolution. Key areas covered include:
Detailed market data is provided from 2018 with forecasts to 2025 in the corresponding excel spread sheets.
Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
Geographic coverage includes: Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, UK, USA
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