With the cost-of-living crisis adding pressure to consumers' disposable incomes as the country emerges from the pandemic, the Chinese video entertainment market faces further challenges in 2022. Box office is set to rebound and the continued popularity of the SVoD market, which Baidu, Alibaba, and Tencent command, is poised to post record levels of consumer spending in 2022. The transactional segment continues to struggle with the stricter restrictions on international content, although iVoD provides some positivity.
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