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Futuresource Video Insights Denmark

Date Published:

Despite market turbulence throughout the pandemic, the Danish video entertainment market posted solid growth in 2021, with positive signs of further growth evident already in 2022. Whilst Pay-TV continues to contribute the largest portion of consumer spend at present, the SVoD market is the key driver of consumer spend growth, with well-established services Netflix, TV 2 Play and Viaplay seeing increased competition stemming from recent D2C launches. 2021 was challenging for box office and digital transactional due to a new release drought, however a bumper slate in 2022 is expected to stimulate a recovery in these segments.

This report reviews the overall video entertainment market in Norway and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:

  • Online Video: Electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD: True VoD
  • Physical home video: DVD & Blu-ray (sell-through and rental)
  • Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
  • Box office

Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, South Korea, Spain, Sweden, UK, USA

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