Futuresource Video Insights Denmark

Report Enquiry View Report

Author: Anastasia Budash Rachel Mitchell

Content & Entertainment

Date Published: 04 May 2023

This Futuresource Denmark Video Insights report reviews the video entertainment market landscape in Denmark, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like ‘how are video streaming services changing the entertainment market?’, and ‘how did Netflix disrupt home video market?’.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

The Danish Video market recovered well after the pandemic and continues to have a strong outlook, with all the segments (excluding packaged) projected to grow. Pay-TV is the backbone of the market, generating half of its revenue and supporting SVoD uptake. SVoD is the main driving force of the market growth with both adoption and average spend increasing.

The theatrical segment has seen strong slate-driven growth in 2022 but is not expected to return to pre-pandemic levels in the forecast period. Theatrical, together with transactional, will remain the smaller categories compared to SVoD and Pay-TV, as most new releases will be consumed on SVoD platforms.

| Comprehensive PDF report

| Executive summary

| Expert assessment of the video industry landscape

| Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)

| Pay-TV VoD and CVoD

| Physical home video, covering DVD and Blu-ray sell-through and rental

| Subscription Pay-TV covering monthly cable and satellite TV subscription fees

| Box office

| Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.

| Accompanying Excel spreadsheets are provided

| Current performance, sizing and trends within the Danish home video market

| CE hardware overview

| Video market forecasting, out to 2027

| The competitive environment for premium streaming video

| AVoD market size

| AVoD market share

| BVoD marketing

| Home video market share

| SVoD market growth

| SVoD market share

| Pay-TV outlook

| Trends in transactional video

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

| Content providers, broadcasters and their suppliers

| Intermediaries and supply chain companies

| Hardware, infrastructure and service providers

| Content and CE market strategists, marketing and sales professionals

| Companies with interests in adjacent entertainment sectors

| Investors