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Futuresource Video Insights Germany

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Current market trends 

Despite economic challenges, the German video entertainment market continues to flourish, expanding by 8% in 2023 to reach €12.5 billion. Key drivers of growth in 2023 were the popularity of SVoD and the returning health of the box office. 

The competitive landscape within SVoD continues to expand, with new service launches and price rises boosting market revenues. SVoD will maintain its position as the main sector of German video market growth, driven by the wide range of services available and an increase in local content investment from the leading operators. 


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