The phenomenal growth of SVoD and increased digital buying and renting of movies, along with resilience of Pay-TV has offset the pandemic induced capitulation of Box Office and rapid contraction of spending on Blu-rays and DVDs. The increased familiarity with digital video induced by the COVID-19 pandemic in 2020, the various business models of subscribing, buying or renting is expected to drive consumer outlay on digital video to a new level, ensuring continued growth of the video market over the next four years.
Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, UK, USA
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With strong digital adoption and a rising demand for content, the Danish market remains focused on SVoD, with the continued strength of existing players and new services driving multiple service adoption.