The UK video entertainment market has entered an uncertain period in 2022, despite lifting of all covid restrictions in in Q1 ‘22. Post-pandemic viewing behaviour is establishing itself, with universal adoption of video streaming and high levels of full-length content streaming (>70% of UK consumers use SVoD and BVoD services monthly), but the emerging cost of living crisis is set to dampen consumer spending on paid-for video. SVoD growth will slow considerably, Pay-TV consumer spend will fall marginally and although transactional digital video is set to show growth as new releases return, it will be significantly short of recovering the lost revenue in 2021. However, cinema going will return to 80-90% of pre-covid levels, helping drive overall video entertainment growth, but a subdued mood is evident in the overall video industry.
This report reviews the overall video entertainment market in UK and assesses the impactors and drivers as the sector transitions to digital. Key areas covered include:
• Online Video: Electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
• Pay-TV VoD/CVoD
• Physical home video: DVD & Blu-ray (sell-through and rental)
• Subscription Pay-TV (i.e. monthly cable/satellite TV subscription fees)
• Box office
Geographic coverage includes: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, USA
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