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Futuresource Tech Perspectives - TikTok - Sep 19

Video-sharing app, TikTok, has become a global household name in the last two years, particularly amongst the GenZ population. The app allows users to film, edit and share videos of up to 1 minute, using an array of editing tools and filters to accompany a wide catalogue of songs. It was the world’s fastest growing social media platform in 2018.

This Perspectives report from Futuresource summarises the rise of TikTok and looks at what’s next for the service and how it can evolve from being a novelty app to a sophisticated AI driven social media platform, with longevity.

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Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.