TV & Video

TV pricing resets as promotions intensify and premium dynamics shift

Futuresource analysis reveals growing pricing pressure, shifting premium dynamics and the rapid mainstreaming of large-screen TVs 

A new Futuresource Consulting TV pricing report highlights a clear shift in global TV market dynamics, as sustained promotional activity and changing product mix reshape pricing across all segments. 

Hybrid viewing defines the future of live sport distribution

Futuresource Consulting has released its latest Perspectives report, Live Sport in the Streaming Era: Evolution, Not Revolution, revealing how the rapid growth of streaming has reshaped, but not replaced the traditional sports broadcasting ecosystem. 

The report highlights a decisive shift since 2020, as major streaming platforms move from experimentation to long-term commitment in live sport. Landmark multi-year rights deals, including Amazon’s NFL Thursday Night Football and Netflix’s ten-year WWE Raw agreement, signal a structural change in how streaming services approach premium content.  

Living with Digital: The shift from platform competition to connected consumption

As the global entertainment market stabilises, new findings from Futuresource Consulting’s latest Living With Digital study reveal a shift away from platform competition towards a more interconnected content ecosystem.

Drawing on a nationally representative study of 14,000 consumers, across 7-markets, the research highlights how audiences are increasingly engaging across cinema, streaming and transactional formats, with each playing a distinct role in the content journey. 

Digital Transactional Video Returns to Growth on Stronger Slate and Premium Uptake

After two years of disruption, the digital transactional market is starting to find its stride again. That’s according to the latest Digital Transactional Market Outlook Report from Futuresource Consulting. Despite a weaker final quarter and continued pressure from a softer theatrical slate, the global market held steady at $7.6 billion in 2025. Now, with a pipeline of tentpole releases and stronger premium window activity, the market is forecast to return to growth in 2026, rising 5% globally to $8.0 billion.

From subscriber growth to value creation: what’s next for streaming?

For the first half of this decade, success in streaming was measured in one simple metric: subscriber growth. As we move further into 2026, it is becoming clear that this chapter is closing. The global streaming market is entering a more mature phase, one defined less by rapid expansion and more by optimisation, differentiation and value creation.

Explore how the biggest announcements from CinemaCon 2026 are setting the direction for the year ahead

From 13 to 16 April, Caesars Palace in Las Vegas hosted the strongest CinemaCon in years. Every major studio presented, the exhibition community turned out in force, and the tone across keynotes, panels and screenings was much more confident than at any point since 2019. 

SVoD Market Enters a Disciplined Phase as Growth Becomes Harder to Win

In streaming, momentum has carried the market a long way, but increasingly, it’s having to work harder. The latest Futuresource SVoD Market Outlook report shows that global SVoD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030. It highlights a market where growth continues to be shaped less by acquisition, and more by pricing discipline, bundling and distribution partnerships, targeted content investment, and creating value for better subscriber retention.

Futuresource explores next phase of streaming as growth slows and revenue pressure intensifies

Futuresource Consulting has released the on-demand recording of its latest Consumer Technology and Entertainment Outlook webinar, examining how the global streaming market is entering a more mature phase defined by slowing subscriber growth, rising churn risk and increasing competition for value. 

Futuresource Perspectives: In movieland, the story doesn’t end when the lights come up

Explore how overlapping cinema and digital audiences are reshaping the modern film lifecycle. 

When the lights come up at the cinema, the film is far from finished. People talk about it on the way home, they recommend it to friends, and sometimes they revisit it when it arrives on digital. Families watch it again months later, and fans return to earlier instalments before the next sequel lands.

Connected TV at a crossroads The emerging dynamics shaping the future of television

The transformation of television is accelerating at a pace unmatched in the medium's history. After decades defined by linear viewing and closed distribution systems, the rise of Connected TV (CTV) platforms is reorganising nearly every part of the value chain. Smart TVs, streaming devices, and integrated operating systems have become the new gateways to content discovery and consumption, positioning CTV as the central user experience for years to come.

Futuresource Reaction -Sky’s mega bundle: What does it mean for the UK market?

On 11th February, Sky announced that Netflix, Disney+, HBO Max and Hayu will all be included in one Sky TV subscription. This is being positioned as a world first move and starts from £24 per month. It brings the biggest streaming services together in one place and fully integrates them across Sky Stream, Sky Glass and Sky Q. 

Futuresource launches new free quarterly webinar series with: Inside The Subscriber Shift – How evolving platforms are reshaping content strategy

Futuresource Consulting is excited to announce the launch of its new free quarterly webinar series, created to help industry leaders navigate the rapidly shifting dynamics of consumer behaviour, platform evolution, and content strategy within the streaming ecosystem. 

Ones to watch at CES 2026: Futuresource preview for content and entertainment

As CES 2026 approaches fast, the content and entertainment industry is looking towards a future where streaming growth is slowing, advertising models are evolving, and partnerships are reshaping how services compete and connect with consumers.

Spain swims against European tides, as Pay-TV maintains strength and FAST gains momentum

Spain’s video entertainment market is navigating a different course to many of its European neighbours, exiting the year with renewed stability and a blend of traditional strength and digital evolution. New findings from Futuresource Consulting’s latest Video Insights Spain report show total consumer spend rising 5% to €5.1 billion in 2025, underpinned by a Pay-TV sector that maintains its position as the country’s largest entertainment category.

Futuresource announces its 'what to expect at CES' Future Sessions video, previewing the year ahead for consumer electronics

CES 2026 is almost here, and the consumer tech world is awash with stories of the next shiny devices, where the value is moving, how AI is being embedded, and what happens when hardware stops being the main differentiator.

Big screen bounce and a streaming surge as Italy’s video entertainment market heats up

Italy’s video entertainment sector is finding fresh momentum, with total consumer spend set to rise 4% to €4.3 billion in 2025, and streaming revenue overtaking Pay-TV for the first time. That’s according to Futuresource Consulting’s latest Italy Video Insights report, which paints a market shifting decisively towards digital services, while maintaining strength across cinema and key adjacent formats.

Futuresource Consulting announces new Future Session: Entertainment & technology insights

Futuresource Consulting releases its latest Future Session, delivering exclusive insights into consumer behaviour across cinema, streaming, and audio technology. The session, titled “Entertainment & technology insights: Key trends from Futuresource’s syndicated research,” features James Duvall, Principal Analyst – Head of Entertainment, and Elliott Ross, Director of Insights.

Futuresource appoints industry leader David Watkins to drive new phase of CE growth

Futuresource Consulting has appointed David Watkins as its new Director of Consumer Electronics & Media, reinforcing the company’s commitment to intensifying its global influence across entertainment, devices and connected ecosystems.