Sound strategies, as speaker market finds its frequency in premium segments

After years of post-pandemic contraction, the global loudspeaker market is beginning to stabilise. However, the road ahead will require brands to rethink strategies and respond to changing buyer behaviours, as they take stock of where growth will come from next.  

Futuresource Consulting’s latest Global Loudspeaker Market Report reveals that while unit shipments fell by 5% in 2024 to 10.3 million, overall market value held firm at $3.9 billion, signalling a strategic shift toward higher-margin, premium-led opportunities. 

“We’re entering a new phase where value will outpace volume,” says Guy Hammett, Senior Market Analyst at Futuresource Consulting. “Manufacturers are recalibrating toward affluent buyers, architectural installations and lifestyle-driven demand. Across the industry, the traditional rulebook is being rewritten.” 

Architectural and outdoor lead the way 

One clear sign of market realignment is the growing momentum behind architectural and outdoor audio. In-wall and in-ceiling speaker shipments edged up 1% in 2024, with Futuresource projecting a 5% volume CAGR through to 2029.  

Outdoor speakers performed even stronger, climbing 4% in volume, as homeowners invest more in open-air living and entertainment spaces. These categories are further propelled by the influence of the custom install channel, which is reshaping consumer expectations around integrated home audio. 

Premium is the new battleground 

This pivot to premium is not just a trend, it’s becoming a necessity for long-term growth. With replacement cycles extending and competition intensifying, brands are refocusing on product differentiation and perceived value.  

Futuresource expects the average selling price of floor-standing speakers to climb 20% by 2029, which is a reflection on the growing demand for high-performance, design-conscious solutions. Established names like Dali, Sonus Faber and Dynaudio are expanding their luxury offerings, while active bookshelf speakers are gaining traction with a younger, hi-fi-curious demographic. 

Tariff threat is clouding the outlook for USA 

Yet amid these green shoots, macroeconomic uncertainty continues to cast a shadow. Futuresource notes early signs of recovery in Q1 2025, but warns that renewed US import tariffs could disrupt supply chains and inflate retail prices. Average selling prices are already expected to rise across categories in the US market, underscoring the fragile nature of the rebound. 

Navigating the next chapter 

Looking ahead, the global loudspeaker market is forecast to grow modestly in volume, up just 0.5% CAGR to reach 9.9 million units by 2029. But the value story is stronger, with 4% CAGR expected, fuelled by premiumisation and the rising influence of CI and luxury segments. 

“For manufacturers, the growth story lies in smarter segmentation,” adds Hammett. “It’s all about knowing your audience, whether it’s the audiophile, the design-conscious lifestyle buyer or the next-gen hi-fi enthusiast. And hen going out there and delivering those tailored, high-performance solutions.” 

To find out more about Futuresource Consulting’s Global Loudspeaker Market Report or to make a purchase, please contact Benedict Greenwood at benedict.greenwood@futuresource-hq.com.

About Futuresource Consulting

Futuresource Consulting, established in the 1980s, is a leading research and consulting firm specialising in global market analysis, forecasts and strategic insights. With a deep understanding of emerging trends and technologies, Futuresource helps businesses navigate complex markets and make informed decisions.

Press Contact: Nicola Finn, Marketing Manager, Futuresource Consulting, nicola.finn@futuresource-hq.com