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COVID-19 Driving Sustainability and Innovation Across the New Sphere of the Virtual Workplace

The COVID-19 pandemic has without a doubt had an indelible impact on the workplace, both on the environment and the routines that underpin daily lives globally. Organisations have had to adapt both rapidly and radically to survive, deploying digital technology and platforms to keep business moving, as the definition of normal continues to be redefined.

Think back to ten years ago, if the pandemic had struck, many businesses would have struggled to provide the tools to accommodate this rapid acceleration of remote working. The availability of collaborative platforms, software and technologies have been pivotal to connecting employees and businesses globally. These tools have provided the foundations on which companies can build sustained commercial success.

COVID-19 and Sustainability

This COVID-19 locational reshuffle has certainly blown away barriers and dispelled assumptions relating to working from home, or the absolute necessity of face-to-face meetings, business travel and tradeshows. The impact of COVID-19 has also created an unprecedented disruptive situation, motivating strategic change, which could drive sustainability and innovation, both culturally and technologically. Ironically, people have become more connected now than ever before and are highly receptive to the emerging dynamics of what will become the new sphere of the virtual workplace.

Beyond the Wuhan shake, the redesigning of workspaces, one-way worker traffic flow and the ‘six-feet-apart’ office, which are all designed to help minimise a second wave of infection, industry leaders are already considering long-term alterations to working practices. In particular, the CEO of Barclays recently suggested that big offices could soon become a thing of the past. What’s more, businesses that previously committed to long-term leases may now look to reduce and repurpose post COVID-19. A deeper societal change is also likely to emerge, including delocalisation of the workforce and household mobility, perhaps slowing down the trend of people and families moving from rural to urban areas to secure the best jobs.

Meanwhile, COVID-19 has demonstrated positive benefits by inadvertently creating conditions for the world’s largest climate change study – something that otherwise would have been impossible. It has illustrated the sustained environmental gains that society can expect from reduced travel. With less demand placed upon fossil fuels, alongside the corresponding improvements in air quality and reduced congestion across our cities, the benefits are clear. This is likely to accelerate the trend towards more dynamic and fluid working practices, which will inevitably influence how workplaces are designed, operated and managed.

Businesses have been presented with the opportunity to further consider the connections between people, planet and profits in a world of finite resources. COVID-19 has provided a chance to reshape the corporate universe in a way that promotes sustainability more than ever before, while ensuring that profits are maximised within the context of corporate social responsibility. Sustainability and profit can work hand in hand, as pointed out by Lisa Jackson, Vice President of Environment, Policy and Social Initiatives for Apple, who recently stated that “the easiest and most fun part of sustainability is when you can go to the business – as we have done now several times – and say, ‘It will save you money to reduce the amount of scrap metal that is produced. It will save you money to think about packaging in a different way”. The future will bring a combination of systems, process and lateral thinking that will allow businesses to move forward in ways that can be of benefit to all. For some, the recent environmental gains have already started filtering through into longer term ecological and profit-boosting initiatives.

The workforce of tomorrow is likely to seek increasingly flexible workspaces that strike a balance between conviviality and privacy, enabling creativity to thrive in work environments attuned to their needs. Acres of meeting rooms look set to be reconfigured, implementing more collaborative spaces, with smart office buildings comprised of both physical and virtual workspaces like Microsoft Teams. Digital technologies lie at the heart of this transformation, with machine learning, AI and mixed reality combining to allow workers to quickly toggle between locations and time zones and harness the collective thinking of remote colleagues. This enhanced way of working will help to identify, visualise and solve many of the complex business, social and engineering challenges to be faced over the next decade.

COVID-19 has accelerated a change that was already happening. Workforces are more mobile than ever before due to the introduction of communications technologies such as fibre broadband and 5G mobile. Conversely, companies are now forced into reconsidering their space requirements, exploring alternatives to traditional rows of desks including more collaborative meeting spaces and huddle rooms. The smart buildings industry looks set to capitalise upon this dramatic shift in thinking.

Accelerated Collaboration Trends

Pre-COVID-19, many collaborative technologies were already proliferating, with video conferencing and wireless presentation solutions being extensively used in the day to day corporate environment.

This is evident in the Futuresource Video Conferencing Hardware Report in which corporate end users demonstrated year-on-year growth of 28% in volume and 9% in value in 2019. Furthermore, the wireless presentation solutions category also grew 35% in volume and 33% in value in 2019. Reinforced further by findings from the Futuresource Enterprise End User report where 69% of end users, across the US, France, Germany and the UK stated that their video conferencing increased in 2019, prior to COVID-19. These markets and associated categories will undoubtably grow exponentially.

A Focus on Personalisation

Futuresource Consulting has been tracking the dynamics of the Pro AV enterprise sector for over 30 years and even before entering the phase of the now normal, the shift towards workplace personalisation was already in motion. 70% of the workforce were working from home occasionally (3 days or more), while recipients joining meetings via remote technology had risen by 52%, at the end of 2019. These trends fall in line with the growing workforce of digital natives, demanding fluidity and setting expectations for how to best incorporate technology into the work environment.

Firms operating across the Pro AV space need to innovate and power forward as the market has suddenly grown exponentially, a simple pivot might not be enough. A concerted land grab is being made to capture the hearts and minds of the corporate end user. Moving forward, we should expect to see further investment in software platforms for collaborative working and a drive for more ‘BYOM’ (Bring your own Meetings), as personal devices are used increasingly for remote meeting participation.
Interoperability will remain a key focus for businesses, with ease of use connecting tablets, phones and microphones to wider audio-visual systems becoming a necessity, along with voice and presence-based UI. Workplace design will begin to address the personal needs of the employee on an individual level, with cognitive spaces and smart initiatives established to boost mental wellbeing and productivity levels. 

Related Content - Infographic and YouTube Video

View the latest workforce trends in an easily digestible Infographic, including key data and insights from our latest reports here>>

Or view our latest YouTube video, where Matthew Ledgerwood and Adam Cox discuss how COVID-19 has accelerated the remote working trend and what this means moving forward - free for download here.

Enterprise AV Suite of Reports

To discuss the suite of reports we provide, including Smart Buildings Tech Perspectives, Smart Cities, Audio Visual Video Conferencing Solutions (Audio and Video), Wireless Presentation Solutions and its Corporate/ Enterprise End User Perspectives, please contact Matthew Ledgerwood |

Date Published:

Chris Mcintyre-Brown

About the author

Chris Mcintyre-Brown

Coming from a background in marketing consultancy, Chris joined Futuresource in 2004 and has worked across all areas of the Futuresource business in his time at the company.

Chris is recognised as a leading global authority in the B2B Technology sector, regularly presenting at major international conferences, video broadcasts and published in trade press. He now leads a large team of analysts spanning 4 core pillars of Pro AV, Video and Broadcast, Collaboration and Information Technology.

Chris works extensively with the world’s largest tech giants, trusted to delivering strategic insights and consulting services. He holds a BA in Business Management and an MA in Marketing Management.

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