Futuresource Audio Tech Lifestyle - Path to Purchase Consumer Survey

Futuresource Consulting's Audio Tech Lifestyles consumer research provides in-depth insights and analysis on the retail journey of consumers buying headphones and soundbars.

This research covers five markets, including China, France, Germany, UK and USA.

Containing analysis based on more than 7,861 respondents, this report provides a strategic framework for any enterprise with interests in the personal and home audio technology markets.

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Headphones

  • Standard pairs of headphones (costing over $50) were the most purchased type in the last 12 months, bought by over half. Headphones for gaming and dedicated kids’ headphones were also well represented, each purchased by more than a third over the same period.
  • TWS headphones remain the most popular headphones form factor, as well as the most widely known.
  • Around 6 in 10 say they would consider purchasing another new pair of headphones in the next 12 months.

Soundbars

  • Core performance factors, such as audio quality, value for money, ease of use, and durability mostly drive purchase decisions, but younger buyers elevate sustainability, design and repairability.
  • Upgrading for better audio quality, in both music and dialogue clarity, was the top trigger for recent soundbar purchases.
  • Word of mouth and retailer websites dominate soundbar research, with AI tools increasingly shaping evaluations.

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| Comprehensive PDF reports

| Executive summaries

| Introduction and methodology

| Executive summary

| Product ownership

| Headphones features

| Purchase journey

| Kids headphones

| Brand uptake and perceptions

| Retailers

| Soundbars

| Soundbar features and considerations

| Link to TV purchasing

| Key findings

| Accompanying Excel spreadsheets

| Usage, wants, needs and key features of products such as headphones and soundbars.

| Retailer share

| Brand positioning with leading retailers

| Product purchase journey

| Price point

| Purchase location (online/offline)

| Ownership levels

Futuresource has been tracking, researching and consulting on the consumer electronics landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business operating within the home audio space and related sectors will benefit from this report, particularly:

| Manufacturers and their suppliers

| Intermediaries and supply chain

| Retailers

| CE market strategists, marketing and sales professionals

| Investors

Frequently Asked Questions (FAQs)

What does the Audio Tech Lifestyle - Path to Purchase Consumer Survey cover?

The Audio Tech Lifestyle - Path to Purchase Consumer Survey provides consumer research on the retail journey for headphones and soundbars. It covers product ownership, product features, purchase journey, kids’ headphones, brand uptake and perceptions, retailers, soundbar features, links to TV purchasing, price points, online and offline purchase locations, and ownership levels.

The survey covers China, France, Germany, the UK, and the USA, with analysis based on more than 7,861 respondents.

Audio brands, retailers, suppliers, strategists, marketing teams, sales teams, and investors can use the survey to understand how consumers research, compare, and buy headphones and soundbars. The research supports decisions around product positioning, retail strategy, feature messaging, pricing, and channel planning.

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