Canadian Entertainment Video Market Returns to Growth, Driven by SVoD Upsurge
The Canadian entertainment video market is on the rise, bouncing back from the serious challenges of 2020, to grow by 4% in 2021. That’s according to a new Video Insights report from Futuresource Consulting, which shows that 2021 will reboot the market to within touching distance of pre-pandemic levels.
Accelerated Digital Video Service Uptake Driving Increased Viewing & Landscape Fragmentation
Futuresource’s latest Living with Digital survey, in field in December 2020, once again highlighted the continued upwards trajectory of digital video uptake in H2 2020, after an already impressive and partly pandemic-fuelled first half.