Regionally, performance remains uneven. Asia Pacific remains the largest region at 39% of the global total, and grew an impressive 19% in 2025, with Japan surpassing its pre-pandemic revenue levels and India recording its highest-ever theatrical year. North America and Western Europe are building stronger momentum in 2026 to 10% and 8%, supported by premium formats, pricing growth, and a stronger release slate. Across every region, yield expansion and premium formats are lifting the long-term trajectory.
Local-language content is now a genuine growth driver, not just a stabiliser. Domestic films are setting records across Europe and Asia: China's local titles held ~80% share led by Ne Zha 2, the first non-Hollywood film ever to top the global yearly box office while Korea's The King's Warden became the first local film to top $100m. This depth of homegrown content gives markets real resilience and keeps audiences engaged year-round, between the global tentpoles.
The theatrical model is evolving beyond traditional exhibition. Operators are increasingly investing in technology, premium seating, and alternative programming such as live events and concert films to enhance the cinema experience and drive additional revenue streams. This shift is repositioning cinema as a more experience-led, event-driven proposition, distinguishing it from home entertainment and reinforcing its role within the wider content ecosystem.