2023 was the year of the collaboration bar, with several traditional video hardware vendors - such as Cisco, Logitech, Lumens and Poly/HP - expanding their product portfolio with a video bar. This trend appears to be continuing into 2024, with Barco (ClickShare Core/Pro), DTEN (Bar), HP Poly (Studio V52) Logitech (MeetUp 2), Neat (Bar 2) and WolfVision
(Cynap) announcing new video bar models in H1 2024.
Given the challenging macroeconomic conditions that continue to hang over 2024, all-in-one video bars represent a relatively cost-effective way for AV decision makers to enable meeting room spaces with both audio and video functionality. Futuresource’s H1 2024 Channel Research found that enterprises are prioritising two types of space for video enablement: larger, multi-purpose meeting rooms (such as board rooms and training rooms) and ad hoc spaces.