Cloudification, virtualisation and container-based applications bring AV and IoT devices into a shared domain. This is creating opportunities for AV vendors, allowing them to tap into a larger market of networked devices. However, it also represents a threat to the AV industry.
As IoT AV market solutions gain traction, the IoT industry’s higher degree of digitalisation and interoperability is giving it the edge. Compared with the majority of AV industry players, IoT vendors are better equipped to work within the IT and data-enabled domain.
Yet the increasing drive to move AV solutions from a circuit-switched infrastructure to packet-based solutions is enabling the AV industry to tap deeper into the IT industry. This trend is underlined in the shift from traditional matrix switches to AV-over-IP protocol (AVoIP) switches, enabling the network connection of devices.
As AV continues to converge with IT and IoT industries, the as-a-service model will present a highly significant monetising opportunity. When service portfolios move to the next level of growth, coinciding with the expansion of remote monitoring and management capabilities, the real value for AV clients will emerge. Going forward, this will present even more opportunities for switched-on AV vendors and their IoT AV market applications.