This report explores the growing trend in some world markets for a bring your own device (BYOD) approach to school computing equipment. BYOD in schools is a parent-funded purchase, as opposed to a school purchase. While this has been fairly common in private schools for many years, tightening education budgets are fuelling a more widespread movement.
As more schools employ this approach, the trend is beginning to impact how vendors tackle the education market. That’s because the channels used by parents can differ significantly from institutional sales. Equally, parents’ decision-making criteria, and the added value sales opportunity, can provide new opportunities for vendors.
Futuresource conducted industry supply chain interviews across the USA, UK, Germany, Australia, India, and Japan.